Custom Web Design & Development Blog

NPG1033 Route 46 East, Suite 107 Clifton, NJ 07013Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.

Insights & Updates: The NPG Blog

Why Project Discovery Is Vital To Building A Website Or App For Your BusinessWhy Project Discovery Is Vital To Building A Website Or App For Your Business

Why Project Discovery Is Vital To Building A Website Or App For Your Business

JessicaNovember 3, 2014

Every business needs a website or a mobile app—we all know this. The power of an online presence has been outpacing traditional marketing models for years, and there is certainly no dearth in options for how to get started. Some businesses go for the cheap or DIY options. Sometimes it works for them....

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The Value of Conducting Regular Rediscovery SessionsThe Value of Conducting Regular Rediscovery Sessions

The Value of Conducting Regular Rediscovery Sessions

PeteNovember 27, 2018

One of the foundations of successful client management, especially with customers whom we have worked with for many years, is the concept of ongoing evaluation and review. As we’ve spoken about in the past, digital mediums are unusual in that they allow us to iterate, improve and amend on an ongoing basis without...

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$5,000 to $100,000: Pricing Divergence In The Web Design Business$5,000 to $100,000: Pricing Divergence In The Web Design Business

$5,000 to $100,000: Pricing Divergence In The Web Design Business

PeteAugust 1, 2013

We were recently included in a New York Times blog story detailing the search of a business owner for a web development firm.  While I appreciate all publicity, I found the comments to be interesting as they brought about two discussions - one being the difference in opinions about platforms, a topic we've...

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Top 10 Mistakes People Make When Hiring A Web AgencyTop 10 Mistakes People Make When Hiring A Web Agency

Top 10 Mistakes People Make When Hiring A Web Agency

PeteSeptember 26, 2013

We spend a lot of time here at NPG talking websites.  In a typical year, we may talk to 250-300 different potential clients.  At this point, we've seen it all.  Unfortunately, we see a lot of the same mistakes over and over again.  We encourage our potential clients to do their due...

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Web Development Processes: Waterfall Vs. AgileWeb Development Processes: Waterfall Vs. Agile

Web Development Processes: Waterfall Vs. Agile

PeteMarch 10, 2015

In addition to knowing your project and establishing your budget , another crucial part of your web design and development strategy should be the project management method. If custom web development were poetry, the Waterfall method would be like iambic pentameter and the Agile method would be like free-verse....

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6 Signs You Should Fire Your Current Digital Agency6 Signs You Should Fire Your Current Digital Agency

6 Signs You Should Fire Your Current Digital Agency

PeteAugust 25, 2015

Marketing your business and building a brand online takes a lot of work, and it’s important to have the right partners to help you along the way. When you decide to employ the services of a digital agency , there are certain expectations with which both sides enter the relationship. But not all digital...

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