Insights & Updates: The NPG Blog

Selling Upper Management on a Website Redesign: The Value ConversationSelling Upper Management on a Website Redesign: The Value Conversation

Selling Upper Management on a Website Redesign: The Value Conversation

PeteJuly 16, 2018

I often have introductory calls with potential clients who are building the case for addressing their digital woes and struggling to convince upper management that a digital transformation initiative makes sense. For many of you, I’m sure that battle is all too familiar. There are many reasons why an organization...

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12 Rules for Digital Marketing Professionals You Can’t Ignore12 Rules for Digital Marketing Professionals You Can’t Ignore

12 Rules for Digital Marketing Professionals You Can’t Ignore

PeteJuly 6, 2018

Warning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept from Jordan Peterson, so I figured this was a good opportunity to outline some of the lessons I’ve learned in my 20+ years in the digital space, no...

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So, You’ve Deployed Your New CMS—Now What?So, You’ve Deployed Your New CMS—Now What?

So, You’ve Deployed Your New CMS—Now What?

PeteJune 26, 2018

There is one thing about CMS development projects that has baffled me time and time again. So much time, effort, planning, and execution goes into properly prepping, scoping, and completing a project—only to have the client end up barely utilizing the CMS. In fact, you’d be surprised how many clients hardly...

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Should You Consider WordPress for Enterprise Environments?Should You Consider WordPress for Enterprise Environments?

Should You Consider WordPress for Enterprise Environments?

PeteJune 19, 2018

One of the debates that is taking place seemingly everywhere in the content management space these days is the question of WordPress and its role in the enterprise environment. Is the platform ready for enterprise usage? Is it secure enough? Can it scale? The debate brings about emotional arguments from fans of...

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3 Key Things to Look Out for During an ADA Compliance Audit3 Key Things to Look Out for During an ADA Compliance Audit

3 Key Things to Look Out for During an ADA Compliance Audit

JessicaJune 12, 2018

The phrase “ADA compliance” has been echoing through the halls of the Internet for quite some time. At this point, it’s something that all businesses and website managers should at least be aware of, if not actively addressing. And if you’re not, it’s time to get with the program and consider...

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Overcoming Internal Chaos: How to Prepare Your Team for a Web Design or Development ProjectOvercoming Internal Chaos: How to Prepare Your Team for a Web Design or Development Project

Overcoming Internal Chaos: How to Prepare Your Team for a Web Design or Development Project

PeteJune 5, 2018

Over the years, one of the most prevalent issues we’ve seen during many digital production projects is chaos within clients’ internal organizations. From an agency standpoint, this is frustrating. Our goal is to assist clients in achieving their goals, but more often than not, disorganized internal political...

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