Custom Web Design & Development Blog

Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.

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New Possibilities Group, LLC

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Custom Web Design, Web Development, & Online Marketing Blog - NPG

Custom Web Design & Development Blog

NPG882 Pompton Ave, Suite A-2 Cedar Grove, NJ 07009Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.

Insights & Updates: The NPG Blog

The NPG Blog, learn our thoughts on important digital trends.

Public Service Announcement: Please - Stop Obsessing Over PageSpeed Insights!

by Pete February 2, 2023

I could’ve alternatively titled this post “PageSpeed Insights: The Worst ROI of all SEO Techniques,” or “PageSpeed Insights: The Number One Cause of Wasted Development Time,” or “PageSpeed Insights: Put It Last On Your List.” In honesty, all those titles work and quickly explain what...

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Is 2023 the Year of Catastrophic Software Failures?

by Pete January 16, 2023

As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a significant amount of attention so far this year. In just a few short weeks, software failures have rendered an airline incapable of transporting passengers, shut...

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Five Problems with Comprehensive Website Accessibility Audits

by Pete December 7, 2022

For some time now, the consensus was that the best way to make your website or application conform to accessibility standards is to proceed with a comprehensive, in-depth audit of the various templates and interfaces that constitute your property. However, as time has passed, the realization has set in that...

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Technical Debt, App Performance, and Elon vs. a Developer

by Pete November 14, 2022

Every once in a while, something happens that's so timely and of such consequence that I rearranged my morning to write a post about it. This is one of those moments…! By now, we've all heard the news: Elon Musk has acquired Twitter, and severe turbulence has ensued. I have so many thoughts about...

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Mistakes to Avoid When Seeking Digital Accessibility Conformance

by Pete October 27, 2022

One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related to the digital accessibility of our client’s various websites and mobile applications. Clients seek conformance with digital accessibility standards for a variety of...

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Mitigating the Risks of Third-Party API Integrations

by Pete October 20, 2022

Almost every project we build these days utilizes some level of third-party API integrations. So many software providers tout the ability of their product to be accessed and data manipulated via API capabilities. It isn't uncommon for a custom software project to be nothing more than a series of complicated integrations...

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