Insights & Updates
The NPG Blog, learn our thoughts on important digital trends.
Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.
Pete
Technology
For Your Customers, It’s the Tiny Things that Make a Big Difference
APRIL 10, 2024
Have you ever noticed how low your expectations are these days when dealing with the companies that you do business with every day? It is almost as if we have been conditioned...
Technology
Why Custom API Integration Projects Are Now Our Most Requested Digital Strategy Solution
MARCH 25, 2024
In an era where digital transformation is more than a buzzword, companies are increasingly reliant on a myriad of software solutions to drive their operations, engage...
Industry News
Cutting Corners: How Digital Agencies Reduce Costs at the Expense of Quality
MARCH 18, 2024
The battle to capture and retain clients is relentless in the highly competitive digital agency landscape. Agencies, including ours, are under immense pressure to not only...
Technology
Why Now Is the Time to Seriously Consider Integrating AI Into Your Custom Software
MARCH 8, 2024
Every few years, a technological revolution occurs, and everyone must adjust (or be left standing in the dust). Years ago, it was the web itself. Then, it evolved into mobile...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
For Potential Clients
How to Have an Amazing Introductory Call with a Digital Agency
MARCH 1, 2024
If you're gearing up for an introductory call with a digital agency, you might wonder how to navigate the conversation to get the desired results. It's like starting a...
For Potential Clients
How to Use Your Digital Agency to Accelerate Change in Your Organization
FEBRUARY 26, 2024
One of the things that I most love about what I do is that I get to work with amazing organizations but stay above the fray of red tape, politics, and the general lack of speed...
Design
Top Ten Ways Your Website Is Scaring Away Customers and Clients
FEBRUARY 14, 2024
Why do certain websites unintentionally repel potential consumers? First impressions are everything in an era where your website acts as your digital storefront. Understanding...
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For Potential Clients
Avoiding Digital Disasters: Key Website Concerns for CEOs
FEBRUARY 9, 2024
In today's interconnected digital landscape, a strong web ecosystem is essential for any business looking to thrive. CEOs are crucial in ensuring the success and security...
Design
Ten Reasons Your Boss Undervalues Your Website
FEBRUARY 2, 2024
These days, a compelling online presence is crucial for business success. Yet, surprisingly, many business owners and executives still undervalue the importance of professional...
Design
The Ultimate Guide to Developing Personas for a Custom Software Development Project
JANUARY 24, 2024
Building personas is like setting the foundation for a house – do it right, and everything else falls into place. In custom software development , personas are more than...
Design
Should You License or Design the UI/UX for a Custom Software Application?
JANUARY 10, 2024
Often, clients have asked us whether they should design a custom user interface before developing their custom software application or license a pre-built library. In this...
Technology
You Can’t License Your Way to Innovation
DECEMBER 21, 2023
In making web applications for the better part of 25 years, for both corporate enterprises and startup customers, I've often run into the same mistake being made over and...
Accessibility
Digital Accessibility for JCCs: Why It Matters
Updated DECEMBER 7, 2023
We’ve spoken many times about the importance of Digital Accessibility. Not only does the Americans with Disabilities Act compel us to provide accessible digital...
