Insights & Updates: The NPG Blog

5 Signs Your Company May Need a Digital Transformation5 Signs Your Company May Need a Digital Transformation

5 Signs Your Company May Need a Digital Transformation

PeteApril 11, 2019

At this point, every company of some level of scale is online. Some businesses depend on their website to grow their initiatives, and some are online only because they know they need to be. I see more of the former than the latter these days, as there are very few industries that haven’t been digitally disrupted in one...

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Is a Website Enough? Not Anymore.Is a Website Enough? Not Anymore.

Is a Website Enough? Not Anymore.

PeteApril 5, 2019

When you think about it, it's remarkable how this business has changed in the last 20 years. When I think back about where we’ve been and where we are today, I have mixed feelings. On the one hand, it’s almost too easy these days. You can roll out a website in literally minutes that looks as good as...

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How to Make a Website Redesign Pay For ItselfHow to Make a Website Redesign Pay For Itself

How to Make a Website Redesign Pay For Itself

PeteMarch 29, 2019

This is going to be a relatively short blog post this week, but the impact should be powerful. It all centers around a question I ask of almost every new customer I speak to, either during an introductory call or during the discovery process: How can this project pay for itself? The answer inevitably is one of two...

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Making the Case for a Custom-built CMSMaking the Case for a Custom-built CMS

Making the Case for a Custom-built CMS

PeteMarch 18, 2019

Like a post I’m going to link you to in a minute, I’ll start with a premise… In general terms, doesn’t something built for you seem to fit just a little bit better? A suit? A home? A dental crown! Well, in that last case, I wouldn’t recommend ever taking that off the shelf… ...

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How Design Impacts Business: Our Thoughts on the New Design Frontier ReportHow Design Impacts Business: Our Thoughts on the New Design Frontier Report

How Design Impacts Business: Our Thoughts on the New Design Frontier Report

PeteMarch 13, 2019

The folks behind Invision, the prototyping tool, just released “ The New Design Frontier ,” which is an industry-wide report that surveyed thousands of companies, from agencies to enterprise, and explored the correlations between design and business performance. I found it pretty fascinating, and also was...

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The Best Way to Judge a Digital Agency's PortfolioThe Best Way to Judge a Digital Agency's Portfolio

The Best Way to Judge a Digital Agency's Portfolio

PeteMarch 5, 2019

Sorry, but I hope you are prepared for a venting session….. Let me start with a bold claim, to which I hope you take no offense: Prospective clients have no idea how to judge the quality of a digital agency's prior work product. There, I've said it! I guess I'm jaded to an extent because...

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