3 Things To Consider When Developing A Custom Mobile App For Your Business - NP GROUP

If you choose to develop a custom mobile app for your business, you have a lot of important decisions to make about the way it will be built. Let these 3 questions be your guide.

Skip navigation and go to main content

New Possibilities Group, LLC

1033 Route 46 East, Suite 107
Clifton, NJ 07013
(855) 674-7687

3 Things To Consider When Developing A Custom Mobile App For Your Business

  1. NP Group
  2. Blog
  3. Blog3 Things To Consider When Developing A Custom Mobile App For Your Business2016-01-053 Things To Consider When Developing A Custom Mobile App For Your BusinessTechnology
    New Possibilities Group
3 Things To Consider When Developing A Custom Mobile App For Your Business
7 Steps to Developing Your Web Based Startup
You might also like...
CCPA's Hidden Accessibility Requirement
Preparing for PHP 8: What Does It Mean For Your Site?
The Difference Between Traditional and Modern Web Design Projects

At the other end of many a marketing campaign, ecommerce site, and service app is a mobile device. It’s 2016, after all—mobile devices are everywhere. Some of those devices display an Apple logo, while others feature the familiar Android robot.

But as a business owner, you don't really care about that, do you?

You care about reaching out to the person holding the device. More importantly, you care about catering to their needs. This is where mobile app development enters the equation.

The way that people are using their smartphones and tablets is ever-changing—what started as a vehicle for phone calls and texts has evolved into the tool that plugs into every aspect of our lives. But there are some things that a mere informational website simply cannot do for your customers. So it comes as no surprise that a custom mobile app can fill in those gaps, whether that means offering entertaining interactive features or a full-on ecommerce experience.

But what's the best method for building an app? You may have heard of native applications or hybrid apps. The best one for your app really depends on what your customers are looking to do with that app, and the parameters of your budget and timeline.

Here are three factors to consider when developing your business's custom mobile app:

1. Do you provide customers with a service?

Uber, the ultimate service provider to many, is successful because their app integrates with whatever devices their customers use. What this means is that the app is developed to communicate with a device's native features.

Native apps (i.e. apps that are built for one operating system) like this seamlessly integrate the phone's built-in functionality like GPS, camera, and audio in order to create a fully rounded user experience. If Uber's app didn't integrate with your phone's GPS, there's no way Uber could remain at the top of its class, is there? 

Developing multiple native apps for different operating systems and devices can be expensive and for many businesses, this isn't necessary. But if you are providing a music service or geo-location service, a native app is the way to go.

2. Do you provide customers with a product?

Amazon has the corner on pretty much all ecommerce. Though your business may not require an app quite as sophisticated as Amazon's, there are certain features you should aim for:

  • Cross-Platform Integration — If a customer starts shopping on desktop, can they finish on their mobile device? Is this type of seamless transition essential for your customers?
  • One-Click Purchases — This feature streamlines the customer experience and leads to higher conversions. Is this a feature your customers would appreciate?
  • Search Features — Are customers able to easily search and browse items? Is there more than one way to search? Would customers benefit from both word searches and visual searches, as well as filters and categories?

For some of these conveniences (image search, for example), a native app is essential, but for others, a web-based or hybrid app will serve the site's purpose. 

3. Do you provide customers with an experience?

Suppose you are a lawyer or an accountant. You provide a service, but the service isn't provided entirely over the Internet. You may encourage potential clients to interact with your website by filling out a form, but to really engage and interact with a potential client, you might choose to provide them with an entire experience through a mobile app. If that experience is reliable and trustworthy, the app user is more inclined to become a client.

Some custom mobile apps feature games or exclusive information. So if you are a lawyer, your app could be designed to provide users with an easy reference for everyday legal matters, like how far away to park from a fire hydrant. They will gain some knowledge. And they are likely to use the app in the future or to share the app with others.

Since an app like the one described above doesn't require full access to all of the mobile device's features, a hybrid app could work well in this scenario. 

Custom Mobile App Development

Ultimately, you want to reach out to as many clients, customers, and users as possible and you want each of them to have a seamless digital experience. If they are coming to shop, you want them to buy. If they are coming for information, you want to provide it quickly and easily.

What you don't want are any disruptions to that user's experience. By developing a custom mobile app for your business, you give yourself the opportunity to stand out from your competitors and delight users beyond the capabilities of your website.

Get Started With Your Project.

Please select and fill out all options below

What do you need help with?
Website Design / DevelopmentWebsite Design / Development

Website Design / Development

Custom Mobile or Web Application DevelopmentCustom Mobile or Web Application Development

Custom Mobile or Web Application Development

Website Maintenance / MonitoringWebsite Maintenance / Monitoring

Website Maintenance / Monitoring

Accessibility ServicesAccessibility Services

Accessibility Services

What Are you trying to accomplish with your project?

Custom Design a WebsiteCustom Design a Website

Custom Design a Website

Implement a CMSImplement a CMS

Implement a CMS

Develop Front-End CodeDevelop Front-End Code

Develop Front-End Code

Build a Custom CMS or Web ApplicationBuild a Custom CMS or Web Application

Build a Custom CMS or Web Application

Integrate a Theme For a CMSIntegrate a Theme For a CMS

Integrate a Theme For a CMS

Mobile App DevelopmentMobile App Development

Mobile App Development

Web Application DevelopmentWeb Application Development

Web Application Development

Cross-Platform DevelopmentCross-Platform Development

Cross-Platform Development

API DevelopmentAPI Development

API Development

CMS / Software Updates / UpgradesCMS / Software Updates / Upgrades

CMS / Software Updates / Upgrades

Continuous Website ImprovementsContinuous Website Improvements

Continuous Website Improvements

24/7/365 Monitoring24/7/365 Monitoring

24/7/365 Monitoring

Compliance AuditsCompliance Audits

Compliance Audits

Website AuditsWebsite Audits

Website Audits

Mobile Application AuditsMobile Application Audits

Mobile Application Audits



What is your budget for this initiative?


Tell us about your project

Tell us about yourself

Thank You !

We'll be in touch shortly with an email!


Email Address


Company Name


Looking for assisance with:

Trying to accomplish:

Project description: