Going Mobile: Options For Mobile-Enabling Your Website - NP GROUP

With more and more website visitors using mobile devices, learn about the options available to ensure a compatible experience.

Skip navigation and go to main content

New Possibilities Group, LLC

1033 Route 46 East, Suite 107
Clifton, NJ 07013
(855) 674-7687

Going Mobile: Options For Mobile-Enabling Your Website

  1. NP Group
  2. Blog
  3. BlogGoing Mobile: Options For Mobile-Enabling Your Website2013-10-02Going Mobile: Options For Mobile-Enabling Your WebsiteTechnology
    New Possibilities Group
Going Mobile: Options For Mobile-Enabling Your Website
Get a Free Consultation
You might also like...
CCPA's Hidden Accessibility Requirement
Preparing for PHP 8: What Does It Mean For Your Site?
The Difference Between Traditional and Modern Web Design Projects

Going Mobile: Options For Mobile-Enabling Your WebsiteLately, all the buzz is about the usage of mobile devices (including tablets) to access web properties.  Various research is showing an ever-increasing amount of web traffic originating from these devices.  So much so, that some people think the PC is dead.  I am prone to disagree with that assumption, so far.  But without a doubt, if you haven't looked yet at making your website mobile-friendly, you should begin your research.

Many website owners are still unsure of their options, so I thought I'd take this opportunity to summarize the various pathways to making your site work for all those thumb-scrollers!

Option 1: Responsive Design

This option is the best if you are embarking on a redesign anyway, or building a site from scratch. Responsive design is still in its infancy, but is more widely accepted today than ever before.  The basics are that the same design will work on a PC, Tablet or Mobile Phone, with the design "responding" to the varying conditions of the users device.  

The site you are looking at now is responsive.  Try this: Drag the right edge of your browser window, progressively making the size of the screen smaller.  You will notice how the design will change from PC to tablet, and then to a mobile version.  How cool!

However, there are some things to realize about responsive…  It's more time consuming to build.  We typically tell clients to add 50% to a design budget and  50% to the front-end development of a site.  Reason for this is that in the design phase, we will visually show you all the states of the design which would mean 3 versions.  Then, the front-end development means we'll be spending way more time making the layout work, and testing it.  But the results are worth it!

Pros: As stated above, the same template will work across the entire gamut of devices.
Cons: Longer design/development cycle, most expensive approach.

Option 2: Make Your Site Mobile-Friendly 

This option is the cheapest way to make your site work on mobile phones.  Basically, the idea is that keeping your site the way it is, but doing a round of optimization around the codebase to enable it to work better on the main operating systems: Android and iOS.  Various tricks can be coded making your site work better.  However, it will never look like it is designed specifically for mobile, and most users will be able to tell.

If you are looking for examples - I'd be willing to bed that the majority of sites on the web aren't web friendly.  And, I'd feel bad pointing you to some on purpose...!

Pros: The cheapest and fastest way to get mobile compatibility
Cons: You get what you pay for.  Your site will still load the normal design on mobile phones, and consumers of your content will know it.  But at least it won't completely break.

Option 3: Create A Mobile Template

This option is the best if you have a convoluted site that is overly complex and would make transitioning to a responsive layout difficult.  As a project, this is much like any other web design and development project: You design templates and code them into the approved layouts.  The difference is, if you have a content management system, you configure it for multi domain or use the same database for the mobile version.

Users who visit from a mobile device can be automatically detected by their "user agent" - a fancy term us tech geeks use to refer to Browser/OS information.  So a viewer on iOS would be instantly redirected to the mobile version while a PC user would see the computer version.

Pros: Much better for the sake of appearances.  Consumers have come to accept mobile-only sites and will appreciate the effort.  You can also customize the experience - remove some content or features or add others - that mobile users will require.
Cons: More expensive than option 1.  Your CMS or backend system must handle multiple domains, or you have to have duplicate content.  Make sure you have a sound SEO strategy so you don't run into multi-domain issues.

Interested in discussing your possibilities in detail? Contact us today and we'll setup a time to chat.  If you aren't strategizing for mobile, it's not a matter of when you'll be left behind, just how soon.

NPG's Development Services

Get Started With Your Project.

Please select and fill out all options below

What do you need help with?
Website Design / DevelopmentWebsite Design / Development

Website Design / Development

Custom Mobile or Web Application DevelopmentCustom Mobile or Web Application Development

Custom Mobile or Web Application Development

Website Maintenance / MonitoringWebsite Maintenance / Monitoring

Website Maintenance / Monitoring

Marketing ServicesMarketing Services

Marketing Services

What Are you trying to accomplish with your project?

Custom Design a WebsiteCustom Design a Website

Custom Design a Website

Implement a CMSImplement a CMS

Implement a CMS

Develop Front-End CodeDevelop Front-End Code

Develop Front-End Code

Build a Custom CMS or Web ApplicationBuild a Custom CMS or Web Application

Build a Custom CMS or Web Application

Integrate a Theme For a CMSIntegrate a Theme For a CMS

Integrate a Theme For a CMS

Mobile App DevelopmentMobile App Development

Mobile App Development

Web Application DevelopmentWeb Application Development

Web Application Development

Cross-Platform DevelopmentCross-Platform Development

Cross-Platform Development

API DevelopmentAPI Development

API Development

CMS / Software Updates / UpgradesCMS / Software Updates / Upgrades

CMS / Software Updates / Upgrades

Continuous Website ImprovementsContinuous Website Improvements

Continuous Website Improvements

24/7/365 Monitoring24/7/365 Monitoring

24/7/365 Monitoring

Compliance AuditsCompliance Audits

Compliance Audits



Pay per clickPay per click

Pay per click (CPC/PPC)

Paid SocialPaid Social

Paid Social

Inbound MarketingInbound Marketing

Inbound Marketing

What is your budget for this initiative?


Tell us about your project

Tell us about yourself

Thank You !

We'll be in touch shortly with an email!


Email Address


Company Name


Looking for assisance with:

Trying to accomplish:

Project description: