If there was a way to impress potential new customers with one minute of engaging content while bolstering your company’s credibility, would you jump on the opportunity? That is precisely what well designed and produced video content can do for your website. And the numbers are there to back up this claim:...
LinkedIn went through a long period where it became disregarded as being merely a place to post your business resume or do networking. Since then, marketing analysts have continually written more positively on LinkedIn's true value as a supreme marketing source for both B2B and B2C businesses. There are many...
Inbound marketing relies on a simple philosophy: pulling your audience to your website rather than pushing promotional messages to them. Through blogging, SEO, email, and social media, inbound marketers highlight relevant content on their website that encourages web visits and lead conversions . In its purest form,...
Direct advertising is a gunshot. As soon as someone sees it and wants what you have, you get results. People put their ads out for a week and if they get nothing, they often give up. The results obtained for an ad are very narrow in scope. You sell a product, or maybe more than one. But the ad has a limited effect...
As a marketing professional, your goal is to engage leads and transform them into customers. You accomplish this by learning more about your leads and targeting your marketing in personalized ways, either through email, social media or specific calls to action. If you aren't already taking advantage of list...
Using videos for B2B lead nurturing might be on your agenda this year after already finding success using video to create company awareness. Videos need to be aligned with every part of your marketing funnel from the awareness stage to nurturing loyal customers into the future. The lead generation part of your funnel...
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