Marketing

Inbound marketing strategy and insights from a Hubspot partner agency.

5 Signs Your Company May Need a Digital Transformation5 Signs Your Company May Need a Digital Transformation

5 Signs Your Company May Need a Digital Transformation

PeteApril 11, 2019

At this point, every company of some level of scale is online. Some businesses depend on their website to grow their initiatives, and some are online only because they know they need to be. I see more of the former than the latter these days, as there are very few industries that haven’t been digitally disrupted in one...

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Are You Prepared for a Lead Generation Campaign?Are You Prepared for a Lead Generation Campaign?

Are You Prepared for a Lead Generation Campaign?

PeteFebruary 4, 2019

The primary goal of many clients we work with is lead generation. After all, whether they are B2B or B2C, websites are designed to make users accomplish some stated objective. This objective in our parlance is known as a “conversion.” When a user fills out our contact form below, this is a conversion. For...

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What's The First Step To Digital Marketing Success?What's The First Step To Digital Marketing Success?

What's The First Step To Digital Marketing Success?

PeteSeptember 25, 2018

This week’s post is a bit more back to basics… On so many introductory calls with prospective clients, we discuss their goals and objectives for a website redesign or redevelopment. For the most part, potential clients we speak with already have some level of understanding with regards to digital...

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12 Rules for Digital Marketing Professionals You Can’t Ignore12 Rules for Digital Marketing Professionals You Can’t Ignore

12 Rules for Digital Marketing Professionals You Can’t Ignore

PeteJuly 6, 2018

Warning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept from Jordan Peterson, so I figured this was a good opportunity to outline some of the lessons I’ve learned in my 20+ years in the digital space, no...

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The Top 7 Content Marketing Features Every CMS Should HaveThe Top 7 Content Marketing Features Every CMS Should Have

The Top 7 Content Marketing Features Every CMS Should Have

JessicaNovember 3, 2017

As the resident marketer at NPG, I get an interesting view from behind the curtain of every CMS build we do, and I’ve noticed something interesting. There are typically two types of people in the room when a company is planning out its next big project: The marketers Everyone else who rolls their eyes at...

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How To Improve Your Website Conversions With One Minute Of ContentHow To Improve Your Website Conversions With One Minute Of Content

How To Improve Your Website Conversions With One Minute Of Content

PeteSeptember 20, 2016

If there was a way to impress potential new customers with one minute of engaging content while bolstering your company’s credibility, would you jump on the opportunity? That is precisely what well designed and produced video content can do for your website. And the numbers are there to back up this claim:...

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