Warning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept from Jordan Peterson, so I figured this was a good opportunity to outline some of the lessons I’ve learned in my 20+ years in the digital space, no...
As the resident marketer at NPG, I get an interesting view from behind the curtain of every CMS build we do, and I’ve noticed something interesting. There are typically two types of people in the room when a company is planning out its next big project: The marketers Everyone else who rolls their eyes at...
If there was a way to impress potential new customers with one minute of engaging content while bolstering your company’s credibility, would you jump on the opportunity? That is precisely what well designed and produced video content can do for your website. And the numbers are there to back up this claim:...
LinkedIn went through a long period where it became disregarded as being merely a place to post your business resume or do networking. Since then, marketing analysts have continually written more positively on LinkedIn's true value as a supreme marketing source for both B2B and B2C businesses. There are many...
Inbound marketing relies on a simple philosophy: pulling your audience to your website rather than pushing promotional messages to them. Through blogging, SEO, email, and social media, inbound marketers highlight relevant content on their website that encourages web visits and lead conversions . In its purest form,...
Direct advertising is a gunshot. As soon as someone sees it and wants what you have, you get results. People put their ads out for a week and if they get nothing, they often give up. The results obtained for an ad are very narrow in scope. You sell a product, or maybe more than one. But the ad has a limited effect...
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