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xThe primary goal of many clients we work with is lead generation. After all, whether they are B2B or B2C, websites are designed to make users accomplish some stated objective. This objective in our parlance is known as a “conversion.” When a user fills out our contact form below, this is a conversion. For...
This week’s post is a bit more back to basics… On so many introductory calls with prospective clients, we discuss their goals and objectives for a website redesign or redevelopment. For the most part, potential clients we speak with already have some level of understanding with regards to digital...
Warning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept from Jordan Peterson, so I figured this was a good opportunity to outline some of the lessons I’ve learned in my 20+ years in the digital space, no...
As the resident marketer at NPG, I get an interesting view from behind the curtain of every CMS build we do, and I’ve noticed something interesting. There are typically two types of people in the room when a company is planning out its next big project: The marketers Everyone else who rolls their eyes at...
If there was a way to impress potential new customers with one minute of engaging content while bolstering your company’s credibility, would you jump on the opportunity? That is precisely what well designed and produced video content can do for your website. And the numbers are there to back up this claim:...
LinkedIn went through a long period where it became disregarded as being merely a place to post your business resume or do networking. Since then, marketing analysts have continually written more positively on LinkedIn's true value as a supreme marketing source for both B2B and B2C businesses. There are many...
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