Custom Web Design & Development Blog: Marketing
Inbound marketing strategy and insights from a Hubspot partner agency.
https://www.npgroup.net/blog/category/marketing/
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We'd be lying to ourselves if we all said that right now, our teams aren't being forced to tighten up our budgets, cut off any loose ends, and run things more efficiently. Economic conditions are rough, and worse off, we have no idea when, and to what extent, they will recover. Now, I don't want to be a...
READAt this point, every company of some level of scale is online. Some businesses depend on their website to grow their initiatives, and some are online only because they know they need to be. I see more of the former than the latter these days, as there are very few industries that haven’t been digitally disrupted in one...
READThe primary goal of many clients we work with is lead generation. After all, whether they are B2B or B2C, websites are designed to make users accomplish some stated objective. This objective in our parlance is known as a “conversion.” When a user fills out our contact form below, this is a conversion. For...
READThis week’s post is a bit more back to basics… On so many introductory calls with prospective clients, we discuss their goals and objectives for a website redesign or redevelopment. For the most part, potential clients we speak with already have some level of understanding with regards to digital...
READWarning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept from Jordan Peterson, so I figured this was a good opportunity to outline some of the lessons I’ve learned in my 20+ years in the digital space, no...
READAs the resident marketer at NPG, I get an interesting view from behind the curtain of every CMS build we do, and I’ve noticed something interesting. There are typically two types of people in the room when a company is planning out its next big project: The marketers Everyone else who rolls their eyes at...
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