NEW: Starting a project in 2018? Download our web development buyer's guide for essential information you need to know.


Yahoo Unveils New Logo…Our Impression: "Eh"

By Sebastien Jean-Baptiste

Yahoo Unveils New Logo…Our Impression: "Eh"New Possibilities Group

Yahoo, after spending the past 30 days giving us a variety of zany logos, unveiled its new logo today.  View their well-produced video unveiling:

I have to say I was more impressed with the presentation of the logo than I was with the logo itself, but I never carried the opinion that a logo needs to "wow" me - it should be more about function than "wow factor".

The new logo takes two steps forward and then takes a step back. The layout and san-serif typography are a step in a more modern direction, especially for a web company.  However at the same time they have seemed to reject current trends of flat color design and embraced a 2001 standard for 3D effects.

While I’m not crazy about this logo, it’s a welcomed change versus their previous version.  And, at least the daily logo changes have come to an end!

New Call-to-action

You might also like ...

  • Modular Web Design: The Age Of “Templates” is Over

    This is a post that is long overdue. After all, usually most ideas or new techniques we write about we...

  • How Good Custom Web Design Enhances Credibility

    Never under estimate the power of a great website. You may not think you know the difference, but you do....

  • How To Avoid Making Your Web Design Look Cheap: Attention To The Details

    In today's more competitive business world, having a site that looks professional is obviously essential,...

Our team is available to answer questions you may have.  Contact us today!

Our team is available to answer questions you may have.  Contact us today!

We're happy to help!

get in touch