• Our process

    Five steps from idea to a product that keeps improving.

  • Engagement models

    Spec & quote projects, an agile retainer or team augmentation.

  • Our tools

    The playbook, CMS and project tools we built and use every day.

  • Company

    A boutique digital agency in Cedar Grove, NJ, since 2001.

  • What We Believe

    What we believe and how it shapes the way we work.

  • Team

    Meet the designers, developers and strategists.

  • Testimonials

    What our clients say about working with us.

  • Insights

    Ideas on software, AI and agents from our team.

Transparency, Trust, Results /// Est. 2001

Tired of the Digital Agency Runaround? So are we.

The agency world is plagued by overpromises, underdelivers, and a lack of accountability. At NPG, we put transparency, trust, and results first—helping you minimize risk and achieve your goals with confidence.

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Sebastien Jean-Baptiste, Director of Product & Design at NP Group

The digital agency business is broken.

The truth is that scaling an expertise-based firm and still delivering consistent, impactful change for your clients is challenging.

  • 50%

    Of agency clients contemplate leaving their current agency in any given year.

  • 2x

    The effort is spent on growing business first and solving problems second.

  • 100+

    Over 100 clients have trusted NPG to take their business to the next level.

Sebastien, Director of Product & Design at NP Group

Sebastien Director of Product & Design

How is NPG different from everyone else?

Well, we could go and tell you about our values and show you a photo of an office with bright furniture, ping-pong tables, and exposed brick… We can show you company excursions or photos of our dogs… Or, we can just tell you what our core value is: minimizing your risk in hiring a digital agency, and being human about it!

We have five core principles that guide us every day.

They were true before AI changed how software gets built, and they matter more now that it has.

Direct-to-Expert

No layers of account managers. You go straight to the people who can deliver — and who direct the agents doing the heavy lifting.

Designed, Not Generated

Every client is unique. We design a custom component system for each product, so what our agents build looks and works like yours — not like everyone else’s AI app.

Own Your Agents

Your software, your agents and your data stay yours — on your infrastructure, under your controls. You stay with us because it works — not because you’re locked in.

Accessibility & Inclusion

Digital properties should work for ALL humans — and the bots that matter. Accessibility is built into every component, so it’s there by default.

Grit—The Jersey Way

We bring Jersey values to every relationship — a work ethic that doesn’t quit, honest connections and real results.

Pete, CEO and founder of NP Group

Pete CEO & Founder

Our mission is to provide an honest, clear and effective way to achieve your digital goals.

Our unique (and some may say blunt) approach enables us to maintain honest, long-term relationships with our clients and ensure the success of your project. In an industry of confusion, lack of transparency and a high failure rate, we are here to serve not only as the team that can get things done, but as your long term partner.