Custom Web Design & Development Blog: Design

Our latest insights, critiques and updates about the state of design.

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New Possibilities Group, LLC

1033 Route 46 East, Suite 107
Clifton, NJ 07013
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New Possibilities Group, LLC - Custom Web Design & Development

Custom Web Design & Development Blog: Design

NPG1033 Route 46 East, Suite 107 Clifton, NJ 07013Our latest insights, critiques and updates about the state of design.


Our latest insights, critiques and updates about the state of design.

Is the Era of "Creative Web Design" Over?

by Pete February 5, 2021

Warning: This is an editorial post…! This isn't the first post I've written proclaiming that an era has ended. A few years ago, I declared that the age of "templates" is over and instead argued that they were now being replaced by modular editing capabilities. For the most part, I think I...

Custom User Interface Design: The Most Important Success Factor for Software

by Pete February 3, 2020

This post is about user interfaces and user experiences, and how a bad UI/UX means the difference between your software's success and failure . But first, let me entertain you with a story… This past weekend I had a frustrating experience. I was working on booking reward tickets on the Aeroplan website....

What is Custom Web Design?

by Pete October 2, 2019

You may be asking yourself why I am dedicating a post to such a basic question. After all, custom web design and custom web development are our primary offerings at our agency, and we do mention them often in our blog. The evolution of the digital services space has muddied the waters somewhat, making it hard for...

The Web Design Debate: Mobile-First or Desktop-First?

by Pete February 11, 2019

This week, I want to focus on something that comes up all-too-often on calls I have with potential customers. It’s the idea of mobile-first web design. I’ve heard this from so many prospects, which is something that I consider somewhat shocking. I think what bothers me the most about this is that the noise for so...

7 Things to Remember When Planning a Website Redesign

by Pete July 31, 2018

Having worked since 2001 on planning, designing and building out digital redesign projects, I can typically see whether a project will ultimately be successful or run into turbulence based on the planning and preparedness of the client or project team (and, in some cases, the agency doing the work as well). Website redesign...

Design and Front-End Development: A Perfect Marriage?

by Pete April 23, 2018

I got into a spirited discussion on Twitter with some designers this weekend. I don’t know why, as I don’t often get sucked into Twitter debates, but the topic at hand was of interest. As we went back and forth, it dawned on me that it may be of interest to our clients as well. Basically, the argument...


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