For Potential Clients

Shopping for a digital agency? Must-read resources before making any final decisions.

Is a Website Enough? Not Anymore.Is a Website Enough? Not Anymore.

Is a Website Enough? Not Anymore.

PeteApril 5, 2019

When you think about it, it's remarkable how this business has changed in the last 20 years. When I think back about where we’ve been and where we are today, I have mixed feelings. On the one hand, it’s almost too easy these days. You can roll out a website in literally minutes that looks as good as...

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How to Make a Website Redesign Pay For ItselfHow to Make a Website Redesign Pay For Itself

How to Make a Website Redesign Pay For Itself

PeteMarch 29, 2019

This is going to be a relatively short blog post this week, but the impact should be powerful. It all centers around a question I ask of almost every new customer I speak to, either during an introductory call or during the discovery process: How can this project pay for itself? The answer inevitably is one of two...

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How Design Impacts Business: Our Thoughts on the New Design Frontier ReportHow Design Impacts Business: Our Thoughts on the New Design Frontier Report

How Design Impacts Business: Our Thoughts on the New Design Frontier Report

PeteMarch 13, 2019

The folks behind Invision, the prototyping tool, just released “ The New Design Frontier ,” which is an industry-wide report that surveyed thousands of companies, from agencies to enterprise, and explored the correlations between design and business performance. I found it pretty fascinating, and also was...

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The Best Way to Judge a Digital Agency's PortfolioThe Best Way to Judge a Digital Agency's Portfolio

The Best Way to Judge a Digital Agency's Portfolio

PeteMarch 5, 2019

Sorry, but I hope you are prepared for a venting session….. Let me start with a bold claim, to which I hope you take no offense: Prospective clients have no idea how to judge the quality of a digital agency's prior work product. There, I've said it! I guess I'm jaded to an extent because...

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How Often Should You Redesign Your Website?How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

PeteFebruary 26, 2019

One of the most common points of contention in client organizations is the idea of how often a website should get a new coat of paint. I’m often asked by cleints the very same question… “My site is X years old, do I need a redesign?”. Well, the answer is complicated, and more so than most because it...

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How Much Should You Invest In a Website Maintenance Retainer?How Much Should You Invest In a Website Maintenance Retainer?

How Much Should You Invest In a Website Maintenance Retainer?

PeteFebruary 19, 2019

Website maintenance is a pesky proposition for many companies, as well as for the agencies that serve them. The most popular unknown clients face concerning website maintenance is trying to gauge just how much help they will need on an ongoing basis. The fact is, like so many other things in this business, what you need...

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