For Potential Clients

Shopping for a digital agency? Must-read resources before making any final decisions.

Let's Get Real: Predicting Budgets for Custom Design and Development ProjectsLet's Get Real: Predicting Budgets for Custom Design and Development Projects

Let's Get Real: Predicting Budgets for Custom Design and Development Projects

PeteJune 24, 2019

Be prepared, this is another post where I'm going to dig into the continuing idea of pricing divergence in this industry. I was speaking with someone recently, in fact, a small business owner, about a project we were bidding. I said, "the client said they have a budget of $40,000, and honestly, that won't be...

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Tips for Splitting a Custom Software Project Into PhasesTips for Splitting a Custom Software Project Into Phases

Tips for Splitting a Custom Software Project Into Phases

PeteJune 17, 2019

Custom software projects move the needle. Whether you are building out custom website features, software as a service, or an internal-use system that will overhaul the way you conduct your business, custom software offers your organization the opportunity to streamline, optimize and offer customers experiences that otherwise...

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Responsibly Planning Timelines for a Custom Web Design ProjectResponsibly Planning Timelines for a Custom Web Design Project

Responsibly Planning Timelines for a Custom Web Design Project

PeteJune 7, 2019

Over numerous blog posts, we’ve discussed the positives of undergoing custom web design projects for both your company and your users. However, we haven’t really covered how to responsibly set expectations for both yourself as the client and your company in terms of timeframes. Custom web design has its benefits,...

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The Case Against Off-the-Shelf WordPress ThemesThe Case Against Off-the-Shelf WordPress Themes

The Case Against Off-the-Shelf WordPress Themes

PeteMay 29, 2019

One of the features that make WordPress so appealing as a CMS platform is the ability to quickly stand up an installation and get your new website online. This is partly made easy by the fact that WordPress has so many themes to choose from. Each install comes with the base theme, which is typically updated with each major...

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5 Factors That Separate a $25,000 Digital Project From a $250,000 Project5 Factors That Separate a $25,000 Digital Project From a $250,000 Project

5 Factors That Separate a $25,000 Digital Project From a $250,000 Project

PeteMay 9, 2019

I was halfway through writing another post on an entirely different topic when, in typical fashion, I was distracted by another article discussing the Hertz / Accenture debacle . Since this is a relatively recent story, there are still many people publishing opinions about the case itself and the state of similar digital...

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Is a Website Enough? Not Anymore.Is a Website Enough? Not Anymore.

Is a Website Enough? Not Anymore.

PeteApril 5, 2019

When you think about it, it's remarkable how this business has changed in the last 20 years. When I think back about where we’ve been and where we are today, I have mixed feelings. On the one hand, it’s almost too easy these days. You can roll out a website in literally minutes that looks as good as...

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