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CMS for the CMO: A Marketing Executive’s Guide to CMS SolutionsCMS for the CMO: A Marketing Executive’s Guide to CMS Solutions

CMS for the CMO: A Marketing Executive’s Guide to CMS Solutions

PeteJanuary 12, 2018

Part 1: The CMS, Why It Matters, and How You’ve Ignored It This is a multi-part post aimed at helping CMOs understand the CMS and its technological implications, as well as how to procure the best CMS platform for their organization. Let’s start with a fact. Being a CMO is hard. The role is often...

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6 Resolutions for Choosing a Better CMS in 20186 Resolutions for Choosing a Better CMS in 2018

6 Resolutions for Choosing a Better CMS in 2018

PeteDecember 14, 2017

The end of the year is always a great time to review and reflect on the year behind us, and resolve to adjust or amend our path forward. Sure, for most of us, that means we’ll eat a little less (for a while), maybe join a gym, and so forth. But this post isn’t about what we have to do as individuals to...

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Custom CMS vs WordPress vs CaaS: What Makes Sense for You?Custom CMS vs WordPress vs CaaS: What Makes Sense for You?

Custom CMS vs WordPress vs CaaS: What Makes Sense for You?

PeteNovember 24, 2017

You’ve heard me say it a thousand times: The content management business is a confusing landscape to navigate. At the core, every customer has similar yet different requirements, and every CMS vendor, open-source project, and agency is trying to sell one single solution that can meet all of them. But the bottom...

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Selling Your Bosses on an In-House CMS PlatformSelling Your Bosses on an In-House CMS Platform

Selling Your Bosses on an In-House CMS Platform

PeteNovember 17, 2017

I came up with the idea for this week’s blog post from a website visitor who shared an interesting thought with us via email. I’ll keep him anonymous for his sake. “For my own organization, I’m not sure their maturity is ready for a custom CMS at an enterprise level.” How lucky...

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Do You Need an Agency on Retainer for Website Maintenance?Do You Need an Agency on Retainer for Website Maintenance?

Do You Need an Agency on Retainer for Website Maintenance?

JessicaNovember 10, 2017

Your website is not a slow cooker. Stay with me on this analogy, folks. Slow cookers are a fantastic invention for anyone who enjoys a nice, hot, home-cooked meal but doesn’t necessarily have the time to slave over the stove for hours to get one. You can just chop up your ingredients, throw in some spices,...

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6 Factors to Consider When Hiring a Web Development Partner6 Factors to Consider When Hiring a Web Development Partner

6 Factors to Consider When Hiring a Web Development Partner

PeteOctober 20, 2017

As we’ve discussed many times on this blog, hiring a web development firm is a complicated process that has many unknowns. Unlike most other industries, there are not many global certification organizations for web developers. Likewise, there are no licenses required to practice web design or development. Add the...

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