What Are The Best E-Commerce Solutions For Your Business? - NP GROUP

When it comes to building or improving your online store, you have a lot of e-commerce solutions to choose from. But how do you know what's the best one for you?

Skip navigation and go to main content

New Possibilities Group, LLC

1033 Route 46 East, Suite 107
Clifton, NJ 07013
(855) 674-7687

What Are The Best E-Commerce Solutions For Your Business?

  1. NP Group
  2. Blog
  3. BlogWhat Are The Best E-Commerce Solutions For Your Business?2016-02-16What Are The Best E-Commerce Solutions For Your Business?For Potential Clients
    New Possibilities Group
What Are The Best E-Commerce Solutions For Your Business?
New Call-to-action
You might also like...
How to Get Certified for WCAG Compliance
View
Scaling for Election Night: How to Handle Website Traffic Surges Effectively
View
What Caused the Trump Website Hack?
View

How well does your website perform in terms of e-commerce? For any business that exists solely online, this question is a big deal. Your success depends heavily on how easy it is to make purchases on your site, after all, and any hiccups can spell disaster for your bottom line.

Even for businesses just starting to sell products directly on their website to supplement their brick-and-mortar setup, things can get tricky. You stand to increase your sales by an incredible amount by selling online, but you’re also taking on a whole new set of responsibilities.

So what’s the best e-commerce option out there?

The answer depends on a number of variables, including (but not limited to):

  • Your industry
  • The types of products you’re selling
  • Your preferred payment method
  • Specific cart functions you may require

Of course, there’s no one-size-fits-all option that works perfectly for every scenario. It often comes down to the variables above, as well as how much work you and your team are willing (or not willing) to shoulder to run an online store.

Let’s explore the three most popular solutions for e-commerce, and how they might best serve your business’s specific needs.

Amazon's Marketplace

Using Amazon to sell your products is probably the easiest e-commerce solution out there simply due to the fact that the barrier to entry is pretty low. It doesn't hurt to have your products marketed by a global powerhouse, either. Plus, Amazon's e-commerce solutions are supported by a strong back-end infrastructure that handles shipping, inventory, tax collecting, customer support, refunds, and more.

The downside to using Amazon, however, lies in the fact that your brand's identity is extremely limited. Your website will be largely hidden or difficult for customers to find depending on the product and its similarities to other products. There's not too many ways to stand out from the herd and grab the customers’ attention.

Another Amazon pitfall is that each product sold will come with a 99-cent fee for those who choose the individual seller's plan, while media items come with their own fees no matter the seller plan selected. Weigh these fees against projected revenue. If your profits get trimmed down significantly, then it's a good idea to choose a solution over which you have more control.

Third-Party E-Commerce Solutions

Third party e-commerce solutions such as Shopify, Magento, or BigCommerce lie somewhere in between marketplace services and fully customized on-site shopping carts.

In a relatively short amount of time, you can select which pre-made shopping cart template you want to use, configure your payment gateway, and start selling products. You're able to be more involved in how customers see and purchase products compared to Amazon, but you're still not in total control as is the case with on-site shopping carts.

This option works for companies who have only a few products to sell and want to save time and money without having to worry about software updates and security measures. Plus, there is the benefit of having 24/7 customer support available in case something goes wrong.

However, if standing out from your competitors and building trust in your brand is of major importance to you, you may hit a dead end in terms of customization. While many third-part e-commerce platforms do give you the ability to customize your cart experience, doing so without the help of a designer or developer might prove to be difficult.

And if you need to enlist outside help for that purpose, you’ll need to weigh the combined cost against what it would cost to simply have something custom-built in the first place.

On-Site Custom Shopping Carts

The biggest advantage to using your own site to sell your own products is the sheer amount of independence you have. In this scenario, you have complete control over how everything looks and functions. This e-commerce option is perfect for companies selling custom-made products who want complete control over how their product is perceived by the consumer.

In case you haven’t guessed by now, on-site shopping carts usually require the assistance of a professional web developer to help create a custom solution. Sometimes this includes the integration of a third-party solutions like Magento or ZenCart, but many developers use their own proprietary e-commerce check-out process.

With this option, there are no obtuse restrictions, entry fees, or requirements. You run the show. There are no recurring monthly charges that eat into your profits, and the entire shopping experience is a reflection of your brand and message, making it uniquely yours. Plus, when combined with a custom website design, it can scale as your business continues to grow.

Weighing your e-commerce options can take some time. You’ll need to keep in mind important factors such as your budget and how much control you want over your visitors’ experience. But by incorporating e-commerce into your website (or improving your existing online store), you stand to increase your sales enough to make the effort and costs totally worth it.

7 Steps to Developing Your Web Based Startup

Get Started With Your Project.

Please select and fill out all options below

What do you need help with?
Website Design / DevelopmentWebsite Design / Development

Website Design / Development

Custom Mobile or Web Application DevelopmentCustom Mobile or Web Application Development

Custom Mobile or Web Application Development

Website Maintenance / MonitoringWebsite Maintenance / Monitoring

Website Maintenance / Monitoring

Marketing ServicesMarketing Services

Marketing Services

What Are you trying to accomplish with your project?

Custom Design a WebsiteCustom Design a Website

Custom Design a Website

Implement a CMSImplement a CMS

Implement a CMS

Develop Front-End CodeDevelop Front-End Code

Develop Front-End Code

Build a Custom CMS or Web ApplicationBuild a Custom CMS or Web Application

Build a Custom CMS or Web Application

Integrate a Theme For a CMSIntegrate a Theme For a CMS

Integrate a Theme For a CMS

Mobile App DevelopmentMobile App Development

Mobile App Development

Web Application DevelopmentWeb Application Development

Web Application Development

Cross-Platform DevelopmentCross-Platform Development

Cross-Platform Development

API DevelopmentAPI Development

API Development

CMS / Software Updates / UpgradesCMS / Software Updates / Upgrades

CMS / Software Updates / Upgrades

Continuous Website ImprovementsContinuous Website Improvements

Continuous Website Improvements

24/7/365 Monitoring24/7/365 Monitoring

24/7/365 Monitoring

Compliance AuditsCompliance Audits

Compliance Audits

SEOSEO

SEO

Pay per clickPay per click

Pay per click (CPC/PPC)

Paid SocialPaid Social

Paid Social

Inbound MarketingInbound Marketing

Inbound Marketing

What is your budget for this initiative?

$

Tell us about your project

Tell us about yourself

Thank You !

We'll be in touch shortly with an email!

Name

Email Address

Phone

Company Name

Budget

Looking for assisance with:

Trying to accomplish:

Project description: