When it comes to building a website, you have a number of options available to you. Not only can you build your own through site builders like Wix, but you can work with premade templates like those you'd find at blog sites like WordPress or Blogger. This means you can literally have a website up and running in as little as an hour.
With so many out-of-the-box options available, it’s easy to fall into the mindset of simply getting it done quickly so you have a web presence. However, the fact is your website will look and behave just like hundreds, even thousands of others already online, which means your site won't get the respect or the traffic it deserves.
Generic templates and packages are simply that: generic. To stand out and to have a website that truly expresses who you are and what your company does, custom web design is the only way to go.
Here are some reasons you should take a serious look at custom web design:
Individual Look And Feel
You can spend just minutes online and find thousands of templates and packages for free or at minimal cost. For a company looking to drive sales online or someone who wants to express their own individuality, this can be a disaster waiting to happen.
Unless you're willing to invest in custom web design, you're allowing yourself to be lumped together with your competition or become just another website out there.
Functionality & Flexibility
Most pre-packaged sites have limitations as far as how functional they are goes. For those with low-level needs and goals, this is fine. But if you have specific needs or goals, the only way to have the functionality you want with the ability to make changes in the future is to have a custom website built.
You Get What You Pay For
Template sites and prepackaged designs have "set" confines on features and functions. If you want to pay for additional features or functionality, they will be more than happy to sell you an "upgraded" package. The question then becomes, why spend money on a prepackaged deal when you can spend those same dollars for a custom website with custom functions and features that do what you want them to right from the beginning?
By going the custom route, your site doesn’t just exist for the sake of existing. It’s not just a bland container for information. It becomes an impressive, powerful tool for you and your business.