Insights & Updates

Industry News

MARCH 18, 2024

The battle to capture and retain clients is relentless in the highly competitive digital agency landscape. Agencies, including ours, are under immense pressure to not only...

For Potential Clients

FEBRUARY 19, 2021

Our original post on pricing divergence is one of our most popular posts ever. In that piece, we highlighted some of the factors that drive web projects' pricing based on...

For Potential Clients

SEPTEMBER 25, 2019

We met last week with a new client who is currently running off-the-shelf software and facing a dilemma. The next batch of required upgrades was adding up to an expense that...

For Potential Clients

JUNE 9, 2017

One of the biggest blunders many clients make when procuring web design and development services is underestimating the ongoing commitment that their website or web application...

For Potential Clients

OCTOBER 21, 2016

Your website is truly an investment for your business. Regardless of what you spend on it now, if it’s done right, you will get your money back and then some. After all,...

For Potential Clients

AUGUST 31, 2016

Have you heard about WordPress VIP? It’s a service provided by the team that manages WordPress, offering peace of mind for your WordPress enterprise installation....

For Potential Clients

JULY 19, 2016

"You get what you pay for" isn't just a cliché your dad taught you about buying good quality products. Price is obviously always a factor when shopping for...

Technology

MAY 25, 2016

For many startups, the appeal of open source software is hard to resist. From office suites such as OpenOffice to full-blown professional content management systems such as...

Marketing

JANUARY 4, 2016

Digital marketing: it’s kind of a big deal, right? I mean, it’s 2016. By now, we can all admit that promoting one’s business through blogging, social media,...

For Potential Clients

MARCH 4, 2015

For most businesses, the Internet is often the first place that potential customers look when they need to buy products and services. If your website does not meet their...

For Potential Clients

DECEMBER 2, 2014

If there is one question I’ve heard more as a developer than any other, it’s this: “How much should a website cost?” The answer? Somewhere...

AI & Automation

APRIL 29, 2025

Like many others, AI has led our agency to undergo a significant transformation in how we approach client projects - much to the benefit of clients. The inclusion of artificial...

AI & Automation

MARCH 12, 2025

I feel as though I spend the majority of my time these days messing around with anything and everything related to AI. This means following the news with varying levels of...

AI & Automation

FEBRUARY 25, 2025

There is so much noise in the AI space right now. It seems like almost every day there is a new model, a new product or some other new breakthrough being announced. The pace of...

AI & Automation

FEBRUARY 6, 2025

So much of what I do these days is research – more or less focused on all aspects of AI and the implications and possibilities of this emerging technology. Some days, I...

AI & Automation

JANUARY 27, 2025

There were two major stories in AI last week. First, DeepSeek (not linking to it out of suspicion) is garnering much attention for its performance relative to cost. Oh,...

Accessibility

Updated DECEMBER 3, 2024

As mobile apps and the web have become an indispensable part of daily life, federal courts have interpreted the Americans With Disabilities Act as requiring all...

Technology

DECEMBER 2, 2024

All too often, clients come to us with a common dilemma. They are looking to develop custom software such as self-service portals, online dashboards, or other modern use...

Accessibility

NOVEMBER 26, 2024

Through years of experience in digital accessibility , we've identified a common challenge across organizations striving to meet WCAG 2.2 and ADA compliance standards:...

For Potential Clients

NOVEMBER 11, 2024

Marketing leaders today face the dual challenge of executing increasingly complex strategies while managing costs. Full-time technical hires are often out of budget or limited...

AI & Automation

NOVEMBER 4, 2024

For years, businesses have relied on Content Management Systems (CMS) to create, organize, and publish their digital content. While these systems have been indispensable,...

AI & Automation

SEPTEMBER 30, 2024

Industry leaders emphasize the significant impact AI agents can have on businesses. Andrew Ng, a renowned AI pioneer, aptly stated, "AI is the new electricity,"...

Technology

SEPTEMBER 23, 2024

In today’s fast-paced digital world, building an app from scratch has become a rare occurrence. Instead, developers leverage third-party APIs (Application Programming...

For Potential Clients

SEPTEMBER 16, 2024

Sometimes, a niche finds you… Over the years, we’ve worked with various operators in the self-storage industry. From publicly traded entities to small mom-and-pop...

Technology

MARCH 25, 2024

In an era where digital transformation is more than a buzzword, companies are increasingly reliant on a myriad of software solutions to drive their operations, engage...

AI & Automation

MARCH 8, 2024

Every few years, a technological revolution occurs, and everyone must adjust (or be left standing in the dust). Years ago, it was the web itself. Then, it evolved into mobile...

For Potential Clients

MARCH 1, 2024

If you're gearing up for an introductory call with a digital agency, you might wonder how to navigate the conversation to get the desired results. It's like starting a...

For Potential Clients

FEBRUARY 26, 2024

One of the things that I most love about what I do is that I get to work with amazing organizations but stay above the fray of red tape, politics, and the general lack of speed...

Design

FEBRUARY 2, 2024

These days, a compelling online presence is crucial for business success. Yet, surprisingly, many business owners and executives still undervalue the importance of professional...

Design

JANUARY 10, 2024

Often, clients have asked us whether they should design a custom user interface before developing their custom software application or license a pre-built library. In this...

Technology

DECEMBER 21, 2023

In making web applications for the better part of 25 years, for both corporate enterprises and startup customers, I've often run into the same mistake being made over and...

Technology

JULY 6, 2023

One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is in response to market...

Technology

JANUARY 16, 2023

As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a significant amount...

Accessibility

DECEMBER 7, 2022

For some time now, the consensus was that the best way to make your website or application conform to accessibility standards is to proceed with a comprehensive, in-depth...

Industry News

OCTOBER 3, 2022

Unless you've been living under a rock, you've likely heard about difficulties in the global economy and the potential for a recession here in the United States....

Industry News

SEPTEMBER 21, 2022

And in a blink of an eye, I’ve been working as a web developer for 25 years… That was fast! I thought the other day, are things easier these days or are they...

For Potential Clients

Updated JULY 5, 2022

For those who have undergone a comprehensive accessibility audit, you are already aware of the process, and you also know that adequately conducting such an audit can add up...

For Potential Clients

Updated JULY 5, 2022

One of the most common questions that people ask web developers is: “How long does it take to develop and launch a website?” Of course, the answer varies quite a...

Design

Updated SEPTEMBER 30, 2021

This post was originally published back in 2017, when modular web design was in its infancy. Since then, it's continued to evolve. Today, more and more CMS providers have...

For Potential Clients

SEPTEMBER 16, 2021

I’m sure you have heard all the hype about the concept of “no-code” or “low code” development methodologies. Many people have asked me if this is...

For Potential Clients

SEPTEMBER 3, 2021

We’ve discussed website maintenance many times in this blog before. We’ve discussed why you need help with the ongoing maintenance of your website...

Accessibility

JULY 2, 2021

Accessibility has become a significant focus area for our agency. Our service offerings in this category have grown from simple consultative services to comprehensive audits...

For Potential Clients

JUNE 10, 2021

Okay… First off, this is my first post in a few weeks – we've been swamped on some exciting changes here at NP Group. More on that another time, but accept my...

For Potential Clients

MAY 17, 2021

This post is inspired by an issue I'm dealing with right now. I found myself the victim of one of those things that just sort of happen: An API integration that failed. On...

For Potential Clients

APRIL 25, 2021

A couple of weeks ago, I had a call with a friend of a friend who was just starting out on an entrepreneurial endeavor. I volunteered to spend some time with them and give them...

For Potential Clients

APRIL 2, 2021

It’s been a few months, and many may have forgotten, but last year ended with a big story in the digital world when Managed.com, one of the largest providers of fully...

For Potential Clients

MARCH 19, 2021

I probably conduct about 7-10 introductory calls per week in our busy season. Each call is a pleasure, really, because I get to meet so many folks from many different...

Accessibility

JANUARY 8, 2021

In the past, we have addressed many of the important reasons to take website accessibility seriously. There are compelling moral reasons to make sure that all users have equal...

NPG News & Updates

DECEMBER 11, 2020

Today marks the 20th anniversary of the formation of the New Possibilities Group. I can't believe it went by so fast... On December 11th, 2000, our...

For Potential Clients

Updated NOVEMBER 29, 2020

Web development projects can sometimes fail. It happens for a variety of reasons, and your response to failure is what will determine if your project succeeds or doesn’t....

Technology

SEPTEMBER 18, 2020

I've been working in this business since 1998. I started by learning simple web design. Then, I learned more complex areas, such as open-source web development. When I...

Technology

AUGUST 31, 2020

As consumers, many of us have been victims of data breaches with all that entails: locking down accounts, identity theft monitoring subscriptions, and further erosion of trust...

Technology

AUGUST 24, 2020

Today, it’s easier than ever to engage in online commerce. Software for handling credit cards or e-check transactions is more available and more accessible to use than...

Technology

AUGUST 17, 2020

We've written many posts on Headless CMS platforms over the past couple of years. As the concept has gained traction, we get asked more and more about how these systems...

Technology

AUGUST 6, 2020

Bold claim alert: CMS replatforming will be the most popular project of 2021. More on that in a minute. Often, clients reach out to us to discuss the concept of...

Technology

JULY 31, 2020

One of the most common use-cases for the internet as a medium is e-commerce. The ability to combine informational websites that can educate users about the features and...

Technology

JULY 10, 2020

We all know that various compliance standards apply to our websites and applications . For some, we can optionally consider complying, yet others may be required to run our...

Technology

JUNE 18, 2020

This week, as I was working with a client discussing an open-source software solution versus a closed-source licensed one, the question arose whether or not open-source...

Industry News

JUNE 5, 2020

In recent years, software-as-a-service platforms have delved more and more into the CMS space. This is in part because of the prevalence of all software moving to subscription...

Industry News

MAY 29, 2020

Perhaps by now, you have heard the concept of " Growth-Driven Design ," a concept which was defined by a team at HubSpot and proselytized as a methodology for...

Industry News

MAY 15, 2020

I was writing an entirely different post when I got sidelined with a thought… Has there been any other era since the web began its existence as a medium where a...

For Potential Clients

MAY 8, 2020

In last week's post , we talked a bit about why some clients seem to have experienced so many failed web development projects in the past. In that post, one of the things...

For Potential Clients

MAY 1, 2020

Usually, I wouldn't direct a blog post at potential clients with the accusation that you actually "stink" at doing something. But – this was literally what...

Technology

APRIL 24, 2020

In last week's post , I reviewed the concept of headless CMS architecture, the state of headless CMS as a business, and provided some clarity to the muddy messaging that...

Technology

APRIL 16, 2020

I read an article recently which implied that headless, licensed CMS platforms are the death blow to custom-built CMS platforms. Well, if you know me, you'll know that...

Marketing

APRIL 10, 2020

We'd be lying to ourselves if we all said that right now, our teams aren't being forced to tighten up our budgets, cut off any loose ends, and run things more...

Industry News

FEBRUARY 10, 2020

Last week, we all saw how software projects, when not properly implemented, can create havoc on our lives and institutions. If you've been living under a rock, the Iowa...

Design

FEBRUARY 3, 2020

This post is about user interfaces and user experiences, and how a bad UI/UX means the difference between your software's success and failure . But first, let me entertain...

For Potential Clients

DECEMBER 6, 2019

One of the most common scenarios we see as a custom software development firm is clients who are looking to solve problems for themselves and then ultimately seeking to...

Technology

OCTOBER 30, 2019

I spend the majority of my time doing two things... First, writing this blog. And secondly, working on the business development side of the business, onboarding new clients and...

Technology

OCTOBER 16, 2019

Recently, I noticed a few things about custom software development that made me conjure up this week’s blog topic. First, I read this interesting article about the...

Design

OCTOBER 2, 2019

You may be asking yourself why I am dedicating a post to such a basic question. After all, custom web design and custom web development are our primary offerings at our...

For Potential Clients

Updated AUGUST 28, 2019

Over the years, one of the most prevalent issues we’ve seen during many digital production projects is chaos within clients’ internal organizations. From an...

For Potential Clients

JULY 16, 2019

The success of custom software development projects comes down to one thing: how well they were planned. This isn’t a bold claim; It’s merely a reality. We all know...

For Potential Clients

JUNE 24, 2019

Be prepared, this is another post where I'm going to dig into the continuing idea of pricing divergence in this industry. I was speaking with someone recently, in fact, a...

For Potential Clients

JUNE 17, 2019

Custom software projects move the needle. Whether you are building out custom website features, software as a service, or an internal-use system that will overhaul the way you...

For Potential Clients

MAY 29, 2019

One of the features that make WordPress so appealing as a CMS platform is the ability to quickly stand up an installation and get your new website online. This is partly made...

Technology

MAY 23, 2019

One of the advancements in the software development world over the past five or ten years is the ease at which software is extensible via the usage of third-party platforms....

For Potential Clients

MAY 9, 2019

I was halfway through writing another post on an entirely different topic when, in typical fashion, I was distracted by another article discussing the Hertz / Accenture...

Technology

MAY 2, 2019

Projects can fail at any scale. But Why? The agency industry was abuzz last week with the news that Hertz, the global car rental chain, was suing Accenture for $32M over...

Marketing

APRIL 11, 2019

At this point, every company of some level of scale is online. Some businesses depend on their website to grow their initiatives, and some are online only because they know...

For Potential Clients

MARCH 13, 2019

The folks behind Invision, the prototyping tool, just released “ The New Design Frontier ,” which is an industry-wide report that surveyed thousands of companies,...

For Potential Clients

FEBRUARY 19, 2019

Website maintenance is a pesky proposition for many companies, as well as for the agencies that serve them. The most popular unknown clients face concerning website maintenance...

Marketing

FEBRUARY 4, 2019

The primary goal of many clients we work with is lead generation. After all, whether they are B2B or B2C, websites are designed to make users accomplish some stated objective....

Technology

JANUARY 30, 2019

We’ve spoken in the past about WordPress in the enterprise environment. If you are interested in that debate, journey over to this previous post we had written , which...

Technology

JANUARY 23, 2019

We spend much time developing new products for clients whose ambitions are to be as multi-platform as possible. Frequently, during the discovery, the conversation comes up...

For Potential Clients

DECEMBER 11, 2018

I know what you are thinking – we’ve written about CMSs for the past couple of years, so why would I write an article saying that you may not even need one? If you...

For Potential Clients

DECEMBER 5, 2018

I was struggling with deciding upon a concept for this week’s blog until I remembered that sometimes a reminder can go a long way… So, I want to focus on three...

Technology

NOVEMBER 20, 2018

Lately, we’ve seen an increase in intrusions to WordPress installs. We all know it’s quite frustrating when you find out someone has maliciously infiltrated your...

Technology

NOVEMBER 6, 2018

This year there has been a lot of buzz around the concept of software nearing the end of its support period, or what is known in the business as “end of life”....

Technology

OCTOBER 30, 2018

The concept of the API, or “application programming interface”, has revolutionized the world of software development on a global scale. In the past, developers used...

Technology

OCTOBER 23, 2018

One of our specialties within the agency is the development of custom software applications. Most of our projects are web or mobile based, typically involving multiple moving...

Technology

OCTOBER 16, 2018

I know this is the least appealing title for a blog post that we’ve published in quite some time. However, it’s such an important topic and we’ve received...

For Potential Clients

OCTOBER 8, 2018

The calendar year is full of events and dates that oftentimes lead us to take some kind of action. Of course, we are all familiar with New Year’s: an opportunity to...

Technology

OCTOBER 2, 2018

I just spent the entire morning debugging a customer whose WordPress installation had suffered from a collection of issues, seemingly all at once. Their business requires...

Marketing

SEPTEMBER 25, 2018

This week’s post is a bit more back to basics… On so many introductory calls with prospective clients, we discuss their goals and objectives for a...

For Potential Clients

SEPTEMBER 11, 2018

Be forewarned that this is a long post, but necessary… I spend a lot of time thinking about the issues related to the business of web design and development. Not...

For Potential Clients

SEPTEMBER 4, 2018

Whenever I speak with a potential new client, one of the first questions I ask is what their desired time frame is for the project at hand. Typically, the answers I receive...

For Potential Clients

JULY 16, 2018

I often have introductory calls with potential clients who are building the case for addressing their digital woes and struggling to convince upper management that a digital...

Marketing

JULY 6, 2018

Warning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept...

For Potential Clients

JUNE 26, 2018

There is one thing about CMS development projects that has baffled me time and time again. So much time, effort, planning, and execution goes into properly prepping, scoping,...

Technology

JUNE 19, 2018

One of the debates that is taking place seemingly everywhere in the content management space these days is the question of WordPress and its role in the enterprise environment....

For Potential Clients

JUNE 13, 2018

After 15 years of being in the web design business, I can state unequivocally that most businesses have no sense of the value their website provides and have no idea what...

For Potential Clients

MAY 22, 2018

As an agency owner for almost 20 years, it’s not an exaggeration to say that at this point, I’ve seen it all. I’ve worked with all types of clients on many...

Technology

MAY 14, 2018

I’ve written many posts about CMS architecture by now—the methodology, the technology, the inner workings of the most popular CMS platforms. But ultimately, most...

For Potential Clients

APRIL 16, 2018

If you’ve ever spoken with me one-on-one, we’ve most likely discussed my concern about mitigating the risk clients take on when hiring a digital agency. I’ve...

For Potential Clients

MARCH 26, 2018

Every once in a while, a new acronym, buzzword, or upstart concept starts to propagate in our industry. In this Executive Technology Overview (ETO) series, I’ll explain...

Technology

MARCH 9, 2018

One of the analogies I’m always using is how your CMS is like a physical structure such as a building or house. It’s often hard to explain how, out of the blue, a...

Technology

MARCH 5, 2018

I often tell customers that comparing the services of an agency and implementation specialist like NPG to the plethora of commercially available CMS platforms available is...

Design

FEBRUARY 23, 2018

Deciding whether you should design your website in-house or source the work out to a third party is a debate that many companies have at some point (though, in reality, there...

For Potential Clients

FEBRUARY 9, 2018

Having done CMS implementations for years now, I’ve noticed that there’s one part of any given project that always seems to frustrate both the client and the agency...

For Potential Clients

FEBRUARY 2, 2018

Be prepared: This is going to be a bit of a rant. Earlier this week, I saw a relatively new entrant to the CMS space—a company who repositioned after their initial,...

For Potential Clients

JANUARY 26, 2018

This is the final installment of our “CMS for the CMO” series. In part one , we reviewed what a CMS is and why it’s so important as the centerpiece of your...

For Potential Clients

JANUARY 19, 2018

This is a multi-part post aimed at helping CMOs understand the CMS and its technological implications, as well as how to procure the best CMS platform for their organization....

For Potential Clients

JANUARY 12, 2018

Part 1: The CMS, Why It Matters, and How You’ve Ignored It This is a multi-part post aimed at helping CMOs understand the CMS and its technological implications, as...

For Potential Clients

DECEMBER 14, 2017

The end of the year is always a great time to review and reflect on the year behind us, and resolve to adjust or amend our path forward. Sure, for most of us, that means...

Technology

NOVEMBER 30, 2017

I’m treading on dangerous ground with this week’s blog post. This topic is sure to offend many of my fellow agency owners, especially those in the web design...

For Potential Clients

NOVEMBER 24, 2017

You’ve heard me say it a thousand times: The content management business is a confusing landscape to navigate. At the core, every customer has similar yet different...

For Potential Clients

NOVEMBER 17, 2017

I came up with the idea for this week’s blog post from a website visitor who shared an interesting thought with us via email. I’ll keep him anonymous for his sake....

For Potential Clients

NOVEMBER 10, 2017

Your website is not a slow cooker. Stay with me on this analogy, folks. Slow cookers are a fantastic invention for anyone who enjoys a nice, hot, home-cooked meal but...

Marketing

NOVEMBER 3, 2017

As the resident marketer at NPG, I get an interesting view from behind the curtain of every CMS build we do, and I’ve noticed something interesting. There are typically...

For Potential Clients

OCTOBER 20, 2017

As we’ve discussed many times on this blog, hiring a web development firm is a complicated process that has many unknowns. Unlike most other industries, there are...

Technology

OCTOBER 9, 2017

One of the most liberating benefits of building a custom CMS is the ability to either design your own custom user interface and experience (known as UI/UX) or, at the very...

Technology

SEPTEMBER 22, 2017

When I started as a web developer back in 1998 (insert old man groan here), the technology available to us was limited. Most scripting was happening via CGI. Over time, other...

Technology

SEPTEMBER 8, 2017

I get asked the same one question by almost every prospect I speak with: “You don’t really build a whole CMS project from scratch, do you? Surely you must use...

Technology

AUGUST 15, 2017

Doesn’t it feel like every two years, you’re debating the merits of your CMS platform and considering a switch? Has your organization been through more than a...

For Potential Clients

AUGUST 10, 2017

Developing a custom content management solution allows you to unleash your creativity without the limitations of pre-fab, off-the-shelf software that can hem you in (or, at the...

For Potential Clients

JULY 28, 2017

One of the biggest problems the CMS industry has today is a lack of transparency. Having specialized in custom content management systems for the past 12+ years,...

For Potential Clients

JULY 7, 2017

One of the common scenarios we see here at the New Possibilities Group is when a prospective client comes our way after undertaking their project in a way that leads...

Technology

JUNE 30, 2017

We couldn’t, in good conscience, call this a proper company blog if we didn’t publish some cheesy, holiday-themed post at some point, right? Well, here it is....

For Potential Clients

JUNE 23, 2017

Update: If you aren't up to reading this post, I hosted a webinar about the same concept. Watch it instead ! I’ve said it before and I’ll say it...

Technology

JUNE 21, 2017

The nature of what we do as a custom development agency means we talk to a lot of different people from a wide range of industries who are all trying to figure out what...

Technology

JUNE 16, 2017

Being a custom development shop—or at least a shop that completes the majority of our projects with custom solutions—we often find ourselves debating the merits of...

Technology

JUNE 1, 2017

A few years ago,  SensioLabs  performed an analysis of PHP-driven projects and their levels of accrued technical debt. The results were shocking, to say the least....

Technology

MAY 26, 2017

I’ve been pontificating on the state of the CMS industry for quite some time now. It’s a complicated and convoluted space, with the term “CMS” meaning...

Technology

MAY 19, 2017

Perhaps the most frustrating thing that happens to us here at NPG is this scenario. A prospect comes our way asking about our custom development services and solutions. We...

Technology

MAY 5, 2017

If you’ve read any of our recent blog posts—and hopefully you have—you’ll already know much of what we’re going to cover in today’s post....

Technology

APRIL 14, 2017

Doesn’t it seem like we’ve been talking about video as the fastest-growing type of content for the past 10 years? That’s because it is. And we’ll...

Technology

MARCH 31, 2017

All too often, we confuse the concept of what a content management system (CMS) really is. Most of the time, we pigeonhole the CMS to be a piece of software with one sole...

Technology

MARCH 24, 2017

This week, I’m going to take you back in time. I suspect this post will be more of a sermon than a technically detailed post, so bear with me. As we all know,...

Technology

FEBRUARY 24, 2017

The choice of a content management system is important for any organization’s digital presence. However, the issue is even more critical for digital publishers....

Technology

FEBRUARY 9, 2017

“Enterprise” software is a term that has been used for decades, mostly to the confusion of marketers, technology professionals, and management. Wikipedia defines...

Industry News

JANUARY 16, 2017

Disclaimer: This is not a political post! In case you don’t keep up with the news, this past weekend was not great for Rudy Giuliani. The former mayor of New...

Technology

JANUARY 12, 2017

With all of the recent talk about CMS security , it shouldn’t surprise anyone that there’s a lot of discussion—and debate—about the resurgence of...

Technology

JANUARY 4, 2017

There is little doubt that the focus in 2017 for many in the information technology space will be security. Given recent political events and revelations of the capabilities of...

For Potential Clients

OCTOBER 18, 2016

I constantly see ads on television for Web.com. They promise affordable websites at a fraction of the cost of an agency. They even have the ecstatic business owner who says,...

For Potential Clients

SEPTEMBER 8, 2016

One of the issues surrounding any web design and development contract negotiation is the issue of what payments should be processed at what time. Traditionally, agencies and...

Technology

SEPTEMBER 2, 2016

Business needs are never uniform from one company to the next, even within the same industry. Each company is unique and has its own, specialized needs. In order to keep up...

Technology

AUGUST 18, 2016

If you've ever wondered why enterprise organizations choose expensive CMS platforms, it's because they need to have promises of optimal performance to keep up with...

Design

AUGUST 10, 2016

Given the rapidly changing online environment, you will inevitably hit a point where a redesign becomes necessary. Whether you account for an increasingly mobile audience or...

For Potential Clients

JULY 13, 2016

When you start asking around for CMS solutions that can benefit your business and website, the answers tend to be fairly standard. Open-source solutions like WordPress and...

Technology

JULY 7, 2016

Trying to decide which of the many content management systems available is right for your business website? It can be a challenge to navigate through the options and at some...

For Potential Clients

JULY 6, 2016

Developing a new website is a major undertaking. Whether you are designing a new digital presence or looking to revamp your current website, the process can take a significant...

Industry News

JUNE 23, 2016

As we’ve said before, when all you have is a hammer, everything looks like a nail. WordPress has allowed millions of individuals to build their own websites without any...

For Potential Clients

JUNE 21, 2016

Choosing an agency partner for your next development project can be a stressful undertaking. After all, you rely on a company's portfolio and promises to make your choice,...

For Potential Clients

JUNE 14, 2016

Choosing your new web development agency is a big deal. A variety of factors probably will influence your decision, and it's up to you to decide what to prioritize. But we...

Technology

JUNE 8, 2016

What is a CMS?  That's not a trick question. Look for a definition of the term online and you will find straightforward definitions that ultimately come down to...

For Potential Clients

JUNE 2, 2016

As your business continues to grow and expand, it’s likely you’ve already come to the conclusion that an out-of-the-box content management system simply can’t...

Technology

JUNE 1, 2016

Technology has evolved in leaps and bounds over the past decade, and it will continue to grow exponentially. This is especially true of tech that drives the Web. As such,...

Technology

MAY 18, 2016

A content management system (or CMS) is the web application you'll use to completely manage your website. From the design phase on to maintenance, which CMS you choose...

Design

MAY 16, 2016

Most businesses consider their website to be a crucial part of raising brand awareness among their target audience. And rightfully so: through SEO and plenty of introductory...

For Potential Clients

APRIL 27, 2016

Every business, especially in the digital realm, faces major projects. Checking these projects off your to-do list is especially satisfying, knowing that you have spent weeks...

Accessibility

APRIL 26, 2016

Recently, law firms have been sending out letters to business owners in all different industries and different states, citing an identification of access barriers from experts....

Marketing

APRIL 25, 2016

LinkedIn went through a long period where it became disregarded as being merely a place to post your business resume or do networking. Since then, marketing analysts have...

For Potential Clients

APRIL 21, 2016

Whether you are redesigning your current website or establishing a new web presence, you need a content management system to maintain and update your digital content....

Marketing

APRIL 7, 2016

Learning how to generate more leads with Facebook ads should become part of your digital marketing plan as soon as possible. With Facebook perpetually relevant,...

Design

APRIL 6, 2016

Website leasing for B2B companies might sound like an unusual process, yet it can have numerous advantages for B2B businesses on a budget. Typically, buying a website...

Industry News

APRIL 5, 2016

It's not a secret that with every passing day, a larger percentage of the world's internet users access their favorite websites via mobile devices. Last year marked the...

Technology

MARCH 24, 2016

Designers and developers often use their own language in communicating with each other, and always use a unique language in communicating with a computer. In order to help our...

Marketing

MARCH 14, 2016

You don’t need to ask me or anyone else at the NP Group twice—we are huge fans of inbound marketing ! When it comes to very specific industries, however, we...

Marketing

MARCH 10, 2016

SEO audits are an integral part of maintaining a search engine-friendly website, and there are certain things you need to look for when you do a full site sweep or receive a...

Design

FEBRUARY 25, 2016

How to go about designing a website is a common question, but the answer isn’t always one-size-fits-all. Often, for small websites and similar projects, one can get by...

Design

FEBRUARY 19, 2016

Let’s face it.  Content is still king, but it doesn’t hurt to have a really, really, really ridiculously good-looking website. After all, your...

For Potential Clients

FEBRUARY 18, 2016

So you’re thinking about hiring a digital agency to help your business build an amazing Web presence. However, in your search for the perfect fit, you might have found a...

For Potential Clients

FEBRUARY 16, 2016

How well does your website perform in terms of e-commerce? For any business that exists solely online, this question is a big deal. Your success depends heavily on how easy it...

For Potential Clients

FEBRUARY 11, 2016

If you're currently working with a web design agency, take a few minutes to question whether they truly understand your business. You probably asked questions about...

For Potential Clients

FEBRUARY 2, 2016

Your company's website is just as important as any brick and mortar location, serving as the real estate with which a large percentage of your customers will be engaged....

Marketing

JANUARY 25, 2016

It's true that the B2B marketing process was a bit too business-like over the last decade or so. That has changed very rapidly over the past few years. Awareness of this...

For Potential Clients

JANUARY 7, 2016

These days, it’s easy for some people to slap together a website faster than they can actually determine its purpose. When it comes to a business or brand website, that...

Marketing

DECEMBER 21, 2015

You don’t have to go much farther than this very blog to learn about the countless benefits of inbound marketing . The most appealing of those benefits for many is...

For Potential Clients

DECEMBER 18, 2015

While it’s true that there’s an ocean of free information floating around the Internet, sometimes content is just too good to hand out for nothing. Creating a...

Design

DECEMBER 15, 2015

Small details can make a tremendous difference when it comes to conversion rates. From the color of your "buy now" button to the length of your landing page, these...

For Potential Clients

DECEMBER 8, 2015

It’s true: custom web development is no simple task. Because it requires a large amount of very concentrated expertise , it's easy to develop your own ideas...

Marketing

DECEMBER 7, 2015

If you pay attention to corporate news, you've probably noticed one interesting development: There are a lot of CMOs becoming the CEOs of major companies these days. This...

Technology

NOVEMBER 30, 2015

Is there anything more frustrating than a slow website? As web developers , we’re inclined to think not. This is a frustration shared on both ends of the browsing...

For Potential Clients

NOVEMBER 19, 2015

Franchise website design and development can be difficult, there’s no doubt about it. Unlike the case with standard business models, you have to find the right balance...

Design

NOVEMBER 17, 2015

Now that you've put a ton of effort into your website and have it just the way you want it, you might think that it's time to kick back and enjoy the eternal fruits of...

Marketing

NOVEMBER 16, 2015

You've probably heard or already assume that ad tech and inbound marketing do not play well together. Ad tech was the king of marketing for many years until upstart inbound...

Marketing

NOVEMBER 12, 2015

It’s every company’s goal to make the customer acquisition process quick and easy. Every sale is a victory. But what can one do to keep those customers on board and...

Design

NOVEMBER 11, 2015

Whether your focus is B2B or B2C sales, your website is likely one of the primary ways you interact with clients and customers. You use it to market to them, communicate with...

Marketing

NOVEMBER 4, 2015

Marketing for a SaaS startup is a tough nut to crack. Online software is quite ubiquitous, and you're likely feeling the pain lately of trying to stand out within the herd....

Marketing

OCTOBER 28, 2015

Drawing up a new marketing plan without reviewing your current marketing performance is like trying to get directions from Google Maps without knowing your starting point....

Marketing

OCTOBER 26, 2015

The benefits that come with utilizing marketing automation tools are vast. Automation software takes a lot of the guesswork out of running an effective inbound...

Marketing

OCTOBER 20, 2015

Way back in the digital stone age of 2010, search engine optimization was relatively simple. If you wanted to rank highly for a keyword, you simply stuffed that...

Marketing

OCTOBER 19, 2015

As much as people like to pit them against each other, sales and marketing are inextricably bonded. They feed into each other in a continual loop, especially when your...

Marketing

OCTOBER 8, 2015

Mention "content marketing" or "inbound marketing" to an industry expert, and chances are you'll get an excited smile back. Seriously, just...

Technology

SEPTEMBER 8, 2015

For anyone involved in marketing a business big or small, the following statement shouldn't come as a surprise: How fast your website loads for your audience...

For Potential Clients

SEPTEMBER 1, 2015

The average consumer today is fairly savvy and has the ability to research a product or service before buying it. In fact, most consumers are willing to pay a slightly...

For Potential Clients

AUGUST 26, 2015

Both Drupal and WordPress are content management systems (CMSs) that provide a number of common features for developers, designers, and users alike. Drupal's origins...

Marketing

AUGUST 13, 2015

In your search for social media tips for small business, you are likely to find plenty of ideas of what to do right. But what should you avoid at all costs? Social...

For Potential Clients

AUGUST 6, 2015

The concept of web design and development for startups  is a creative challenge that requires a different philosophy than designing for an established...

For Potential Clients

JULY 29, 2015

Running a start-up can be a challenge, regardless of your experience in the business world. The constant excitement and apprehension for future gives you, the...

For Potential Clients

JULY 21, 2015

Your company’s website isn’t something that should be taken lightly. If it becomes apparent that your company’s website needs some improvements,...

For Potential Clients

JULY 8, 2015

Few things are as detrimental to the success of your website as a slow loading time. The modern web has conditioned users to expect functional, stylish, and easy-to-use...

Design

JULY 1, 2015

Icons are one of those kinds of features that subtly contribute to users’ overall impression of not just your website, but your brand as a whole. You need something...

Marketing

JUNE 11, 2015

As a business owner and entrepreneur, one of your main goals should be to get people to visit your site. Sure, eventually you would like them to become customers, but...

For Potential Clients

JUNE 10, 2015

Budgets. Everyone knows how important they are and how vital it is to stick to one. When budgeting for custom web design and development, businesses small and large rely...

Design

JUNE 2, 2015

Choosing the right font for your custom web design project can be like picking a needle out of a haystack. With so many font choices at your disposal, where do you start? There...

Technology

MAY 27, 2015

Establishing trustworthy and user-friendly payment options for your customers is essential to running a successful e-commerce business . Visitors want a choice of...

Marketing

MAY 21, 2015

Whether you see it as cause for celebrating or lamenting, social media use is on the rise among businesses of all sizes. With a growing array of platforms, it can be...

Technology

MAY 20, 2015

When you’re shopping, you’d never hand your credit card over to the cashier and tell him or her to share it with their co-workers before giving it back. The...

Marketing

MAY 14, 2015

Website analytics can provide you with important insights into the habits of your visitors and allow you to improve your SEO practices for better conversion rates . Any...

For Potential Clients

MAY 11, 2015

Take a moment to think about how vital your website is for increasing your company’s brand awareness . The content you post goes a long way towards strengthening...

Design

MAY 5, 2015

Images are a great way to add a little something to your website. However, the capability to take photos in certain locations or capture substantial photos may not be at your...

For Potential Clients

MAY 4, 2015

With all of the time and money that go into the creation of a company website, it’s in your best interest to bring in design and/or development professionals to do...

For Potential Clients

APRIL 23, 2015

Your website serves as a point of engagement with existing and potential customers so it’s important that it works well and never crashes. Choosing a web hosting...

Marketing

APRIL 13, 2015

In this extremely competitive digital age, brand awareness is more important than ever. You must make your brand highly visible to increase credibility and,...

For Potential Clients

APRIL 6, 2015

Prospective customers make a decision about your website in a fraction of a second, which is why good web design is such a vital part of any successful business...

For Potential Clients

APRIL 3, 2015

In many ways, e-commerce has made both selling and shopping a lot easier. Yet there are some sites that make buying something so frustrating, you start to wonder if...

For Potential Clients

MARCH 10, 2015

In addition to knowing your project and establishing your budget , another crucial part of your web design and development strategy should be the project management...

For Potential Clients

MARCH 9, 2015

We've already talked about the advantages of custom web design and what it brings to your web presence and your brand. A well-executed custom web design is not...

For Potential Clients

FEBRUARY 22, 2015

As we established in our earlier blog post, inbound marketing is a way to acquire customers by selling to them on their own terms . Although it’s proven to be the most...

For Potential Clients

FEBRUARY 19, 2015

When planning a site, the major technological question for a business owner centers on selection of a content management system (CMS). At its most basic, a CMS is a set of...

For Potential Clients

FEBRUARY 16, 2015

The beginning stages of a web design or development project are the most crucial—and the most exciting. At this point, you’ve probably already found some...

For Potential Clients

FEBRUARY 13, 2015

When it comes to building a website, you have a number of options available to you. Not only can you build your own through site builders like Wix, but you can work with...

Design

JANUARY 30, 2015

Think for a moment about how you surf the web. How many different devices do you use? How often do you connect with a mobile device instead of your laptop or desktop?...

For Potential Clients

JANUARY 28, 2015

As a digital agency, we see them all the time: poorly crafted requests for proposal (RFPs) that will never result in a productive vendor/client relationship. In general,...

For Potential Clients

NOVEMBER 3, 2014

Every business needs a website or a mobile app—we all know this. The power of an online presence has been outpacing traditional marketing models for years, and...

Technology

MAY 19, 2014

Last week, Buzzfeed published a leaked internal report from the  New York Times detailing some of the challenges it faces in transitioning to a digital-first strategy....

For Potential Clients

SEPTEMBER 26, 2013

We spend a lot of time here at NPG talking websites.  In a typical year, we may talk to 250-300 different potential clients.  At this point,...

Technology

AUGUST 12, 2013

I'm often approached by new business owners inquiring about the differences between building software and assembling software. In today's rush-to-market atmosphere,...

For Potential Clients

AUGUST 1, 2013

We were recently included in a New York Times blog story detailing the search of a business owner for a web development firm.  While I appreciate all publicity, I found...