Custom Web Design Sets Your Company Apart

In collaboration with you, the client, our project managers and designers will start by performing a "discovery session".  This means a series of interviews conducted either in person at your location or in our New Jersey offices, which will result in a series of findings. These findings will drive the custom web design process. It's important during these sessions for our team to understand your design preferences, your brand guidelines, the goals and objectives of your project and any other considerations which are unique to your particular project. Discovery could optionally also include additional steps, such as wireframing, if it is deemed beneficial to the project.

With discovery completed, our team works to design original, custom concepts according to the written specification. Usually, this means the creation of multiple concepts. Different agencies respond to this step differently, but we believe that since design is a theory, and everyone has varying preferences, seeing multiple directions are important for comparison purposes and to see all possibilities. For most custom web design projects, this means producing two or three concepts. Our team may work on a conservative, modern and middle approach. As the client, you have a choice to accept one or pick and choose parts from each until the concept meets your vision.

After a direction is chosen, our team works on producing mockups of all templates that were identified in the discovery stage. As we present designs to you, it is important to receive feedback so we can make changes or amendments as required. This step often dictates how long a design project will take, as speedy feedback is essential to keep the design team moving forward during the project.

Finally, when design revisions are completed, clients can approve the designs, after which the front-end development can commence. it is at this point that you can actually see your designs come to life, and begin to work as properly coded webpages!

When all front-end development is completed, it's time to make everything work together. This happens via back-end development, and integration into a functional coding framework. There are literally hundreds of options. NPG specializes in custom CMS development, custom WordPress development, and headless CMS implementations. And, we have some other options too!

By tying your new design into a CMS, you are able to control the site yourself without any technical team required. This empowers you to manage, update, and maintain your website day-to-day.