Website leasing for B2B companies might sound like an unusual process, yet it can have numerous advantages for B2B businesses on a budget. Typically, buying a website becomes expensive when you consider the costs included: domain name, a server, plus time to create the web design. With leasing, you're basically doing the same process you do with monthly subscription fees for potentially more benefits.
In the B2B industry, trying to raise capital in startup mode is a frequent challenge. Because gaining B2B leads is already a challenge due to the competitive nature of the industry, there just isn't enough money to create a prestigious website initially.
You're possibly in this situation now as you face a major mountain in getting your B2B business up and running. However, you've probably done several things you should avoid, including refraining from leasing because you think there's a stigma.
What You've Likely Done to Save Money
If you've stuck with a standard website, you probably found numerous budget options. The problem is that when you're forced to go on a budget, you usually have to cut out important things like site optimization and email marketing systems.
To save money, you've also likely turned to designers who only offer generic web designs. These aren't much help for SEO, or shaping a unique brand for yourself. They also eliminate things like effective e-commerce to make purchases easier for buyers.
Basic web design templates don't have great security either, which only eliminates a layer of trust your buyers expect.
So is leasing a better option for you? How does it really work, and how can it help you in the future?
Eliminating Misconceptions About Leasing
Your perception about leasing a website can quickly change once you know some facts about the process. First, if you're trying to get a loan to fund your B2B business, it's usually tough to get financing for a website because banks consider it an intangible asset.
Maybe you’ve never considered website leasing because you've simply never heard of the concept. When you find the right digital agency, leasing can become a rewarding experience, especially in providing the things you need over a period of time.
Developing Your Site Over Time
Paying a monthly fee for a website still gives you ownership of your site with your lease being more like a payment plan. As a result, you have complete power over the design you want. You're never forced into anything, and you can create your design over time, which works well through a growth-driven frame of mind.
With growth-driven design, you can add new features and target content as you learn more about your buyers. As a B2B business, it's important to know as much as possible about the businesses who buy from you.
Rather than have to wait several years to do a site revamp, your monthly payments let you keep your site continually updated with branded designs and features.
Continuing Your Ownership
At the end of the payment plan you own your website just like when you buy it up front. After this point, you can frequently continue a relationship with the digital agency to give you recurring maintenance.
You can save money from a continued relationship while still maintaining complete creative control over your content. A website lease is an affordable option that allows for true growth over time and caters to your needs. Remember that building a website is a process and it does take time, but wouldn’t it be nice to make adjustments as you go?