We believe that the Internet has been inundated with “sameness,”
which has occurred in part because of the misuse of off-the-shelf website platforms.
Furthermore, we believe that poor implementations can prove to be catastrophic when originated or maintained by unqualified developers.
The vast majority of websites on the Internet today are powered by popular off-the-shelf content management systems. This includes WordPress, Drupal, and Joomla on the low end and, on the upper tier, enterprise platforms such as Adobe Experience Manager, Ektron, or Sitecore.
These systems are popular because they quickly enable customization, ease of use, security, and more. However, an unintended side effect of these platforms are that undertrained and underskilled developers are using them to rob the Internet of creativity and ingenuity.
Take WordPress for example, which has grown to power almost 27% of the Web. As it has grown, “agencies” and “consultants” have crawled out of the woodwork making promises about how it can solve almost any online technical challenge. Lofty claims have been made, such as “easy-to-implement,” “cutting-edge design,” “enhanced lead generation and user conversion,” all in a “secure and safe environment.”