We believe that the Internet has been inundated with “sameness,”
which has occurred in part because of the proliferation of off-the-shelf website platforms accompanied by downloadable themes.
Furthermore, we believe that these systems can prove to be catastrophic when built or maintained by unqualified developers, or stretched beyond what they were intended originally to do.
The vast majority of websites on the Internet today are powered by popular off-the-shelf content management systems. This includes WordPress, Drupal, and Joomla on the low end and, on the upper tier, enterprise platforms such as Adobe Experience Manager, Ektron, or Sitecore.
These systems are popular because they make promises of customization, ease of use, security, and more. However, these bloated platforms are slowly killing the Internet of creativity and ingenuity.
Take WordPress for example, which has grown to power almost 27% of the Web. As it has grown, “agencies” and “consultants” have crawled out of the woodwork making promises about how it can solve almost any online technical challenge. Lofty claims have been made, such as “easy-to-implement,” “cutting-edge design,” “enhanced lead generation and user conversion,” all in a “secure and safe environment.”