Custom Web Design & Development Blog
Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.
https://www.npgroup.net/blog/?keyword=inbound
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Most businesses consider their website to be a crucial part of raising brand awareness among their target audience. And rightfully so: through SEO and plenty of introductory content, it can play a crucial part in the discovery stage of inbound marketing . But that's not where the benefits of successful web...
READThe consideration stage of inbound marketing is the second step down the funnel toward a final purchase. It’s where people are fully aware of their problem and are now beginning to seek out a remedy for it. This is when your prospects are spending their time doing deeper research and preparing for the next step....
READIn inbound marketing, the journey a person takes from being an unknown site visitor to becoming a customer is often characterized as a funnel. This funnel is broken down into three stages with awareness coming first, consideration second, and the buying or decision stage last. When you’re building a business...
READInbound marketing relies on a simple philosophy: pulling your audience to your website rather than pushing promotional messages to them. Through blogging, SEO, email, and social media, inbound marketers highlight relevant content on their website that encourages web visits and lead conversions . In its purest form,...
READDirect advertising is a gunshot. As soon as someone sees it and wants what you have, you get results. People put their ads out for a week and if they get nothing, they often give up. The results obtained for an ad are very narrow in scope. You sell a product, or maybe more than one. But the ad has a limited effect...
READThe last few years have seen a significant shift away from traditional 'push' marketing efforts and toward alternative 'pull' tactics. As we have discussed in this space , the democratization of the internet, along with budget constraint and increasing audience cynicism toward banner ads and pop...
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