Insights & Updates

Design

MAY 16, 2016

Most businesses consider their website to be a crucial part of raising brand awareness among their target audience. And rightfully so: through SEO and plenty of introductory...

Design

MAY 9, 2016

The consideration stage of inbound marketing is the second step down the funnel toward a final purchase. It’s where people are fully aware of their problem and are...

Design

MAY 2, 2016

In inbound marketing, the journey a person takes from being an unknown site visitor to becoming a customer is often characterized as a funnel. This funnel is broken down into...

Marketing

APRIL 20, 2016

Inbound marketing relies on a simple philosophy: pulling your audience to your website rather than pushing promotional messages to them. Through blogging, SEO, email, and...

Marketing

APRIL 18, 2016

Direct advertising is a gunshot. As soon as someone sees it and wants what you have, you get results. People put their ads out for a week and if they get nothing, they...

Marketing

MARCH 23, 2016

The last few years have seen a significant shift away from traditional 'push' marketing efforts and toward alternative 'pull' tactics. As we have ...

Marketing

MARCH 14, 2016

You don’t need to ask me or anyone else at the NP Group twice—we are huge fans of inbound marketing ! When it comes to very specific industries, however, we...

Marketing

FEBRUARY 29, 2016

There are many good reasons why podcasts are a natural fit for content marketing . They are a way of getting longer, more detailed information out in a format that...

Marketing

FEBRUARY 22, 2016

HubSpot , the world's leading inbound marketing software and  our partner , comes with many advantages for its users. Businesses can use its extensive suite of...

Marketing

DECEMBER 21, 2015

You don’t have to go much farther than this very blog to learn about the countless benefits of inbound marketing . The most appealing of those benefits for many is...

Marketing

NOVEMBER 16, 2015

You've probably heard or already assume that ad tech and inbound marketing do not play well together. Ad tech was the king of marketing for many years until upstart inbound...

Marketing

NOVEMBER 4, 2015

Marketing for a SaaS startup is a tough nut to crack. Online software is quite ubiquitous, and you're likely feeling the pain lately of trying to stand out within the herd....

Marketing

NOVEMBER 2, 2015

In a study spanning five years, Forbes.com reports that as much as 71% of internet sales leads are simply lost . But it has been proven that this number can be decreased...

Marketing

OCTOBER 28, 2015

Drawing up a new marketing plan without reviewing your current marketing performance is like trying to get directions from Google Maps without knowing your starting point....

Marketing

OCTOBER 21, 2015

For many CMOs and other marketing professionals, creating original content for your inbound marketing campaign is likely a top goal. And it should be—it has been...

Marketing

OCTOBER 12, 2015

Although inbound marketing has been around for some time now, there’s still a common misconception that it can be incredibly time consuming. That's not...

For Potential Clients

JULY 23, 2015

In today’s market, a successful inbound marketing strategy means the difference between being swallowed by the competition or having the ability to grow and...

For Potential Clients

JUNE 15, 2015

Very often, a business may be good at what they do, but they struggle with handling web design, web development, and online marketing on their own. Today’s...

Marketing

JUNE 11, 2015

As a business owner and entrepreneur, one of your main goals should be to get people to visit your site. Sure, eventually you would like them to become customers, but...

Marketing

APRIL 29, 2015

The landscape of search engine optimization is constantly evolving. In recent years, there has been a big shift away from link building and toward inbound marketing...

For Potential Clients

FEBRUARY 22, 2015

As we established in our earlier blog post, inbound marketing is a way to acquire customers by selling to them on their own terms . Although it’s proven to be the most...

For Potential Clients

FEBRUARY 20, 2015

If you’re looking to grow your business, you don’t have to have a degree in marketing to know that in order to reach an audience, you need put your name...

For Potential Clients

Updated JULY 5, 2022

One of the most common questions that people ask web developers is: “How long does it take to develop and launch a website?” Of course, the answer varies quite a...

Technology

APRIL 16, 2020

I read an article recently which implied that headless, licensed CMS platforms are the death blow to custom-built CMS platforms. Well, if you know me, you'll know that...

Marketing

APRIL 10, 2020

We'd be lying to ourselves if we all said that right now, our teams aren't being forced to tighten up our budgets, cut off any loose ends, and run things more...

Design

FEBRUARY 11, 2019

This week, I want to focus on something that comes up all-too-often on calls I have with potential customers. It’s the idea of mobile-first web design. I’ve heard...

Marketing

FEBRUARY 4, 2019

The primary goal of many clients we work with is lead generation. After all, whether they are B2B or B2C, websites are designed to make users accomplish some stated objective....

Industry News

JANUARY 7, 2019

Happy new year! Whenever a new year begins, the technology world takes a minute to make some predictions. I’m not so bold to say I know enough about the entire...

Design

JANUARY 17, 2018

BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL. Not a great way to start your day, but that’s the alert many panicked...

NPG News & Updates

DECEMBER 20, 2017

It’s hard to believe another year has come and gone. In retrospect, I wouldn’t consider 2017 to be a redefining year in the world of content management or web...

For Potential Clients

JUNE 23, 2017

Update: If you aren't up to reading this post, I hosted a webinar about the same concept. Watch it instead ! I’ve said it before and I’ll say it...

Technology

DECEMBER 7, 2016

One of the biggest challenges we see as an agency when brought on board to help a client transition to a new CMS platform is getting the marketing and IT departments on the...

For Potential Clients

JULY 28, 2016

Getting visitors to your website is one of the first successful steps of inbound marketing, but how do you keep them engaged? Before you can focus in on creating engaging...

Technology

JULY 5, 2016

When first building a digital presence, your needs tend to be simple. Being able to market your brand and reach your audience on a content management system is the start of...

Technology

JUNE 16, 2016

Marketing technology is increasingly dominating the industry. Software platforms like customer relationship management (CRM) and email marketing systems are important...

Marketing

APRIL 25, 2016

LinkedIn went through a long period where it became disregarded as being merely a place to post your business resume or do networking. Since then, marketing analysts have...

Marketing

APRIL 14, 2016

As a marketing professional, your goal is to engage leads and transform them into customers. You accomplish this by learning more about your leads and targeting your marketing...

Accessibility

APRIL 11, 2016

While designing and maintaining your website, you’ll likely have a variety of goals in mind. In 2016, a website should play an active part in your marketing efforts, from...

Marketing

MARCH 31, 2016

If you still wonder how videos add credibility to your business, it's time to realize the significance behind one of the most valuable marketing tools. While using...

Marketing

MARCH 30, 2016

No one likes low conversion rates. Even the most successful digital marketing efforts don't matter much if the plethora of visitors that stream to your website don't...

Marketing

MARCH 28, 2016

Any digital marketer knows: getting internal buy-in from senior leadership and company employees is as important as the actual initiatives you run. Especially in a B2B...

Marketing

MARCH 21, 2016

In digital marketing, automation is the key to success. If you had to manually manage every single message you send to your audience, chances are you would be hopelessly...

Design

MARCH 15, 2016

While a do-it-yourself approach may be the first direction a business owner turns to for a website, a company looking to plant roots in any industry will realize that more than...

Marketing

MARCH 7, 2016

Knowing exactly who your key competitors are helps you understand how they position themselves to their audience, the services they sell, what makes their value proposition...

For Potential Clients

FEBRUARY 26, 2016

When you're busy building up your startup business, a website may not be at the forefront of your mind. There are so many other processes and financial details to plan that...

Marketing

FEBRUARY 15, 2016

When you’re first working out your social media strategy , it can be tempting to create a profile on every site available. You want people to know about your business...

For Potential Clients

FEBRUARY 11, 2016

If you're currently working with a web design agency, take a few minutes to question whether they truly understand your business. You probably asked questions about...

For Potential Clients

FEBRUARY 4, 2016

What is your website's main purpose? Chances are your answer has something to do with "attracting visitors" or "growing my business." While these...

Marketing

FEBRUARY 1, 2016

The realm of B2B content marketing has changed a lot over the past few years—perhaps unsurprisingly so. We’ll refrain from using the phrase “back in the...

Design

JANUARY 15, 2016

When you’re busy taking care of your day-to-day business operations, what your website looks like is probably the last thing on your mind. But have you given thought to...

Design

JANUARY 8, 2016

If you've held fast to traditional web design for a long time, you've perhaps only done so because you've known nothing else. Regardless, as business demands become...

For Potential Clients

JANUARY 7, 2016

These days, it’s easy for some people to slap together a website faster than they can actually determine its purpose. When it comes to a business or brand website, that...

Marketing

JANUARY 4, 2016

Digital marketing: it’s kind of a big deal, right? I mean, it’s 2016. By now, we can all admit that promoting one’s business through blogging, social media,...

Design

DECEMBER 22, 2015

It's inevitable that your website visitors will stumble upon a 404 page at one point or another if you decided to eliminate a page or accidentally create a broken link....

Marketing

DECEMBER 17, 2015

Look around the Internet and you'll come across plenty of posts that can help you design beautiful and functional emails that delight your site visitors and convert your...

Marketing

DECEMBER 11, 2015

Instagram is a burgeoning goldmine for marketers. Among the quickest-growing social media platforms today, the photo-sharing juggernaut now boasts more than 400 million users...

For Potential Clients

DECEMBER 8, 2015

It’s true: custom web development is no simple task. Because it requires a large amount of very concentrated expertise , it's easy to develop your own ideas...

Marketing

DECEMBER 7, 2015

If you pay attention to corporate news, you've probably noticed one interesting development: There are a lot of CMOs becoming the CEOs of major companies these days. This...

Marketing

DECEMBER 1, 2015

As marketing ideas continue to evolve, a lot of seemingly nonsensical words tend to get thrown around. You may have come across the phrase “agile marketing” and...

Marketing

NOVEMBER 25, 2015

At many companies, marketing and sales exist on two separate planes, each exclusively concerned with its own agenda. But is this a sustainable business model? As digital...

Marketing

NOVEMBER 24, 2015

It's undeniable. Thanks to the rise of marketing technology, or martech, the digital marketing landscape has changed drastically in recent years. Whether you subscribe...

For Potential Clients

NOVEMBER 23, 2015

Whether you’ve just launched a brand new website or are in the initial stages of determining if you need a fresh start, it’s likely that you’ve spent some...

Design

NOVEMBER 17, 2015

Now that you've put a ton of effort into your website and have it just the way you want it, you might think that it's time to kick back and enjoy the eternal fruits of...

Marketing

NOVEMBER 9, 2015

At this point, you’re likely familiar with the idea of inbound marketing, if not actively involved in the practice. Inbound marketing involves creating great content to...

Marketing

NOVEMBER 5, 2015

Gone are the days in which social media marketing was a novelty of which only large corporations could take advantage. On the cusp of 2016, incorporating social media into your...

Marketing

OCTOBER 30, 2015

So your website looks great, it’s running fast and smooth, and you’re regularly posting new content because that’s what all of the marketing guides tell you...

For Potential Clients

OCTOBER 29, 2015

Designing a website for subscription software is among the most challenging web development projects. In most cases, you have to build a website that simultaneously...

Marketing

OCTOBER 26, 2015

The benefits that come with utilizing marketing automation tools are vast. Automation software takes a lot of the guesswork out of running an effective inbound...

Design

OCTOBER 23, 2015

Every startup needs a website. In today's digital age, that statement rings more true than ever. But even as startups increasingly build their web presence, the...

Marketing

OCTOBER 19, 2015

As much as people like to pit them against each other, sales and marketing are inextricably bonded. They feed into each other in a continual loop, especially when your...

Marketing

OCTOBER 16, 2015

Around the globe, thousands of marketers spend countless resources and budget trying to attract visitors to their website. But what happens when they...

Marketing

OCTOBER 8, 2015

Mention "content marketing" or "inbound marketing" to an industry expert, and chances are you'll get an excited smile back. Seriously, just...

Marketing

OCTOBER 6, 2015

B2B marketing is a continuously evolving science that requires constant testing. What worked for 2012 likely won't work in 2016. And what works well today may not...

Marketing

SEPTEMBER 29, 2015

When you start to explore the intricacies of online marketing , one word will keep popping up: speed . From page load speed to the speed in which you follow up with...

Industry News

SEPTEMBER 24, 2015

Last week, Apple released an update to its popular iOS operating system. With the update came new features and improvements for devices that use iOS, as well as a...

For Potential Clients

SEPTEMBER 10, 2015

If you’re planning or just beginning to grow your startup , the question of when and how to raise venture capital has probably already haunted you. You have...

Marketing

SEPTEMBER 3, 2015

The ultimate goal for every business website is to be seen by the highest number of people possible to increase the odds of converting them into paying customers. This...

Marketing

AUGUST 19, 2015

Getting your company’s name out there only gets harder as the competition in your industry grows. No matter how unique your small business is, it's almost...

Marketing

AUGUST 5, 2015

Whether you’re a field-tested veteran with decades of experience under your belt or a newbie to B2B, there’s always a new lesson to learn when it comes to...

For Potential Clients

JULY 28, 2015

Savvy business owners know by now the importance of maintaining a website, but many continue to underestimate the true potential of e-commerce development for...

For Potential Clients

JULY 23, 2015

The more web traffic you have, the better the odds are that you’ll convert more customers, right? Well, that depends on the traffic. If you’re attracting an...

For Potential Clients

JULY 21, 2015

Your company’s website isn’t something that should be taken lightly. If it becomes apparent that your company’s website needs some improvements,...

Marketing

JULY 17, 2015

Two things I’m really passionate about are social media and snacks. I love to snack while browsing social media, I love to find recipes for snacks on social media, and I...

For Potential Clients

JULY 15, 2015

As the owner of a small business, setting yourself apart from your competition is vital if you plan on succeeding. In order to do this, you’ll need to take every...

Marketing

JULY 2, 2015

A blog is one of the most important features of any business website. Why? Because it’s the vessel for your company’s content, and as we all know,...

NPG News & Updates

JUNE 30, 2015

So far, 2015 has been quite a year for us. We’ve brought on several new staff members, redesigned our website , moved to a new office , and become gold-level HubSpot...

For Potential Clients

JUNE 22, 2015

In many ways, selling to another business or directly to customers is similar: You want to showcase your business in the best way possible and convince visitors to...

Marketing

JUNE 8, 2015

One of the core tenets of the inbound marketing philosophy is that there are several steps on a consumer’s journey toward making a purchase. Once a lead has...

Marketing

JUNE 3, 2015

As the largest social site for professional networking, LinkedIn is a must-use for all business’ social media efforts. Whether you are working on a company page or...

Marketing

JUNE 1, 2015

Inbound marketing is about taking prospective clients on a journey that (if done effectively) leads to sales and long-term relationships. Each step of a buyer’s...

Technology

MAY 27, 2015

Establishing trustworthy and user-friendly payment options for your customers is essential to running a successful e-commerce business . Visitors want a choice of...

Marketing

MAY 25, 2015

As the saying goes, “a journey starts with a single step,” and in inbound marketing , the first step, or stage, of a buyer’s journey is awareness. If...

Marketing

MAY 21, 2015

Whether you see it as cause for celebrating or lamenting, social media use is on the rise among businesses of all sizes. With a growing array of platforms, it can be...

Marketing

MAY 14, 2015

Website analytics can provide you with important insights into the habits of your visitors and allow you to improve your SEO practices for better conversion rates . Any...

For Potential Clients

MAY 11, 2015

Take a moment to think about how vital your website is for increasing your company’s brand awareness . The content you post goes a long way towards strengthening...

Marketing

MAY 7, 2015

An essential part of an inbound marketing strategy is creating amazing content that educates people. By solving their problems, you’ll be positioning yourself as...

Marketing

MAY 6, 2015

A company’s website serves a multitude of purposes, from capturing leads to creating brand trust and loyalty and more. However, there’s one necessary element...

NPG News & Updates

MAY 4, 2015

This year has seen some exciting developments on the marketing side of things at NPG. In case you haven’t noticed from many of our recent blog posts , we’re...

Design

MAY 1, 2015

When someone visits your website, it’s imperative that you establish your value to them right away. You want to make it clear that your content will be...

Marketing

APRIL 22, 2015

Inbound marketing is based on a fairly simple premise: Keeping people happy can lead to great business. In addition to keeping them coming back for more, great service...

Marketing

APRIL 16, 2015

You are probably investing a lot of time, energy, and money into digital marketing so that you can generate sales leads. You know that your content, custom web design,...

Marketing

APRIL 13, 2015

In this extremely competitive digital age, brand awareness is more important than ever. You must make your brand highly visible to increase credibility and,...

Marketing

APRIL 8, 2015

Our previous post on the inbound marketing revolution gave you an introduction to this effective and elegant approach obtaining and retaining customers. Today,...

For Potential Clients

APRIL 6, 2015

Prospective customers make a decision about your website in a fraction of a second, which is why good web design is such a vital part of any successful business...

Marketing

MARCH 30, 2015

If you’re looking to drum up excitement around your business and engage with leads, you occasionally might need to provide a little something more valuable than...

For Potential Clients

MARCH 25, 2015

The Internet has transformed the way businesses acquire customers and exponentially expanded the field of rivalry—you aren't just competing for...

For Potential Clients

MARCH 18, 2015

There's an old saying about how to succeed in the restaurant, retail, or real estate industries that also applies to online marketing: “location, location,...

For Potential Clients

MARCH 4, 2015

For most businesses, the Internet is often the first place that potential customers look when they need to buy products and services. If your website does not meet their...

Marketing

MARCH 2, 2015

So many businesses focus on trying to increase their web traffic, but this is simply a waste of time if visitors aren’t making valuable interactions with your site. If...