Custom Web Design & Development Blog

Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.

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New Possibilities Group, LLC

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Custom Web Design, Web Development, & Online Marketing Blog - NPG

Custom Web Design & Development Blog

NPG882 Pompton Ave, Suite A-2 Cedar Grove, NJ 07009Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.

Insights & Updates: The NPG Blog

The NPG Blog, learn our thoughts on important digital trends.

The Value of Conducting Regular Rediscovery Sessions

by Pete November 27, 2018

One of the foundations of successful client management, especially with customers whom we have worked with for many years, is the concept of ongoing evaluation and review. As we’ve spoken about in the past, digital mediums are unusual in that they allow us to iterate, improve and amend on an ongoing basis without...

Why Project Discovery Is Vital To Building A Website Or App For Your Business

by Jessica November 3, 2014

Every business needs a website or a mobile app—we all know this. The power of an online presence has been outpacing traditional marketing models for years, and there is certainly no dearth in options for how to get started. Some businesses go for the cheap or DIY options. Sometimes it works for them....

How to Have an Amazing Introductory Call with a Digital Agency

by Pete March 1, 2024

If you're gearing up for an introductory call with a digital agency, you might wonder how to navigate the conversation to get the desired results. It's like starting a new book (or, I guess, to be a bit risque, a first date!); you want to get to the good part where all the action happens, but first, you must get...

How to Use Your Digital Agency to Accelerate Change in Your Organization

by Pete February 26, 2024

One of the things that I most love about what I do is that I get to work with amazing organizations but stay above the fray of red tape, politics, and the general lack of speed that you see at larger institutions. Honestly, I’m not sure I could last in a corporate environment. True story… I did a business...

Top Ten Ways Your Website Is Scaring Away Customers and Clients

by Pete February 14, 2024

Why do certain websites unintentionally repel potential consumers? First impressions are everything in an era where your website acts as your digital storefront. Understanding the subtle yet significant factors that might deter visitors is essential, turning potential leads into missed opportunities. Despite your best...

Should You License or Design the UI/UX for a Custom Software Application?

by Pete January 10, 2024

Often, clients have asked us whether they should design a custom user interface before developing their custom software application or license a pre-built library. In this blog post, we'll dive into the pros and cons of both options, helping you make an informed decision that best suits your project's needs and...


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