Insights & Updates
Archives from the NPG Blog: April, 2015
April 2015: Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Archives from the NPG Blog: April, 2015
Jessica
Marketing
How Inbound Marketing Can Help Your Website Rank Higher In Searches
APRIL 29, 2015
The landscape of search engine optimization is constantly evolving. In recent years, there has been a big shift away from link building and toward inbound marketing...
Design
Rethinking Mobile & The Art Of Touch Design
APRIL 28, 2015
People are constantly tapping and swiping away on mobile devices. A lot of websites are redesigning with responsiveness in mind, but the focus should really be on thoughtful...
For Potential Clients
Top 5 Misconceptions About The Web Design & Development Process
APRIL 27, 2015
Nowadays, practically anyone can buy a domain name and launch a website. Many companies, from start-ups to established businesses, try to keep things cheap by completing...
For Potential Clients
How To Choose A Web Hosting Service
APRIL 23, 2015
Your website serves as a point of engagement with existing and potential customers so it’s important that it works well and never crashes. Choosing a web hosting...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
Marketing
How To Turn Happy Customers Into Your Marketing Team
APRIL 22, 2015
Inbound marketing is based on a fairly simple premise: Keeping people happy can lead to great business. In addition to keeping them coming back for more, great service...
Design
Enhancing Your Site With Parallax Design
APRIL 21, 2015
You’ve probably seen it before. You visited a site, read the information above the fold, and upon scrolling down— whoosh! The background and foreground suddenly...
For Potential Clients
4 Benefits Of Responsive Web Design (And Why You Should Let The Professionals Handle It)
APRIL 20, 2015
Up until fairly recently, websites were designed with only desktop and laptop viewing in mind. However, the use of mobile devices has skyrocketed over the last few...
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Marketing
6 Qualities Of An Effective Call To Action
APRIL 16, 2015
You are probably investing a lot of time, energy, and money into digital marketing so that you can generate sales leads. You know that your content, custom web design,...
Technology
Website Maintenance To-Do List: 7 Questions To Ask Yourself Regularly
APRIL 15, 2015
It’s not enough to create a high-quality website full of excellent content for visitors to peruse. A website requires constant maintenance in order to ensure that...
Design
How To Choose A Website Color Scheme
APRIL 14, 2015
Do you already have an established brand ? If so, you will need to select a color scheme for your website that matches the rest of your company materials. Otherwise, it...
Marketing
5 Ways To Increase Brand Awareness Online
APRIL 13, 2015
In this extremely competitive digital age, brand awareness is more important than ever. You must make your brand highly visible to increase credibility and,...
For Potential Clients
8 Features Your Website Should Have Before You Make It Live
APRIL 9, 2015
Consumers depend on the Internet to learn about various services and products and as a way to compare what companies are offering to one another. If you don’t...
Marketing
6 Great Ways To Pull Visitors In With Your Website Content
APRIL 8, 2015
Our previous post on the inbound marketing revolution gave you an introduction to this effective and elegant approach obtaining and retaining customers. Today,...
