Insights & Updates: The NPG Blog

How To Make A Great First Impression With Your HomepageHow To Make A Great First Impression With Your Homepage

How To Make A Great First Impression With Your Homepage

SebastienApril 30, 2015

When someone visits your website, it’s imperative that you establish your value to them right away. You want to make it clear that your content will be beneficial to them and that the products or services you provide are useful. That being said, without an inviting and interactive...

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How Inbound Marketing Can Help Your Website Rank Higher In SearchesHow Inbound Marketing Can Help Your Website Rank Higher In Searches

How Inbound Marketing Can Help Your Website Rank Higher In Searches

JessicaApril 29, 2015

The landscape of search engine optimization is constantly evolving. In recent years, there has been a big shift away from link building and toward inbound marketing strategies and link earning . Gone are the days when websites could purchase links, spam email inboxes, and implement other obnoxious techniques and...

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Rethinking Mobile & The Art Of Touch DesignRethinking Mobile & The Art Of Touch Design

Rethinking Mobile & The Art Of Touch Design

SebastienApril 28, 2015

People are constantly tapping and swiping away on mobile devices. A lot of websites are redesigning with responsiveness in mind, but the focus should really be on thoughtful touch design. Thinking of how your site is going to function on a device before starting on the desktop design can help with the transition down to...

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Top 5 Misconceptions About The Web Design & Development ProcessTop 5 Misconceptions About The Web Design & Development Process

Top 5 Misconceptions About The Web Design & Development Process

PeteApril 27, 2015

Nowadays, practically anyone can buy a domain name and launch a website. Many companies, from start-ups to established businesses, try to keep things cheap by completing the web design process themselves without hiring professionals. While this may save money in the short-term, investing in professional custom...

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How To Choose A Web Hosting ServiceHow To Choose A Web Hosting Service

How To Choose A Web Hosting Service

PeteApril 23, 2015

Your website serves as a point of engagement with existing and potential customers so it’s important that it works well and never crashes. Choosing a web hosting service that can guarantee uptime and customer-friendly performance is imperative. Yet many businesses cut corners with web hosting in the...

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How To Turn Happy Customers Into Your Marketing TeamHow To Turn Happy Customers Into Your Marketing Team

How To Turn Happy Customers Into Your Marketing Team

JessicaApril 22, 2015

Inbound marketing is based on a fairly simple premise: Keeping people happy can lead to great business. In addition to keeping them coming back for more, great service can turn customers into advocates for your brand. In theory, you can create a pleasant experience for a customer and let word-of-mouth (in the...

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