Pricing & Budget Guidelines

Planning a digital project? Here is a sense of pricing and budget guidelines.

Pricing & Budget Guidelines

All agencies approach budgets differently. Our process guarantees you a fixed price and timeline.

These guidelines are rough estimates, provided to serve as guidance as you plan your project. Please note, all projects are different, and these figures only indicate our minimum project commitments.

Our goal with every client engagement is to mitigate your risk as a consumer of digital services. That means we focus on carefully architecting and planning out all solutions, and we offer 100% guaranteed pricing on ALL implementation projects for customers who engage in our process of initial project discovery.

Discovery & Architecture

Most clients can expect to spend anywhere from $1,500 to $20,000 on discovery and architecture services. Factors include the length of the discovery session, number of participants, location, and project particulars that may affect the length of the deliverables. Timeframes can be anywhere from weeks to months depending on project complexity.


Projects can consist of multiple phases: front-end design & development, back-end integration & development, content porting, quality assurance, testing & deployment. These are the budget minimums that NPG is currently accepting, please note that all budgets are not-inclusive of discovery and architecture fees:

WordPress+ / Open Source CMS Design & Implementation: $25,000 minimum budget, including $5,000 one-time fee for usage of NPG "head start" CMS plugin*.

Headless API Design & Implementation: $50,000 minimum budget.

Custom CMS Design, Development & Implementation: $75,000 minimum budget, including one time $20,000 fee for "head start" CMS framework*. 

UI/UX Design & Front-End Development: $25,000 minimum budget.

* NPG has developed "head start" software packages for both Custom and WordPress CMS projects. For WordPress, this plugin expands the CMS capabilities by offering modular editing. For custom projects, the CMS framework eliminates the need to design a UI, basic content management tools and user permissions, etc. Utilizing the head start saves budget and enables projects to reach a high level of functionality from day one. Head start software is "licensed" to clients with only one restriction, which is the ability to sell the software to third parties. Otherwise, it is the client's to amend, revise and manage after installation as required.

Ongoing Maintenance

Our ongoing maintenance plans are focused on two scenarios: retained funds, also known as "Agile Maintenance", and monthly retainers. Each have minimum commitments:

Agile Maintenance: Minimum initial deposit of $10,000. Renewal amounts vary from $2,000 to $20,000. Funds do not expire.

Retained Maintenance Services: Minimum monthly commitment of $2,500 with 6 month agreement.

Please note: maintenance services are determined by hourly rates, which vary based on the commitment.

Our team is available to answer questions you may have.  Contact us today!

Our team is available to answer questions you may have.  Contact us today!

We're happy to help!

get in touch