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Insights & Updates: The NPG Blog

NPG's 2015 Mid-Year ReviewNPG's 2015 Mid-Year Review

NPG's 2015 Mid-Year Review

PeteJune 30, 2015

So far, 2015 has been quite a year for us. We’ve brought on several new staff members, redesigned our website , moved to a new office , and become gold-level HubSpot partners . Even more exciting than our own developments are what we’ve been able to do for our clients. Here are some of the websites we’ve...

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The Importance Of Website Usability TestingThe Importance Of Website Usability Testing

The Importance Of Website Usability Testing

PeteJune 26, 2015

Any successful website must take the user experience into consideration. While you may have your list of priorities and different items that you want included, you have to arrange these essential items in a way that speaks to overall usability. For existing sites, this may require periodic testing and website...

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10 Creative Places To Find Blog Post Ideas For Your Business10 Creative Places To Find Blog Post Ideas For Your Business

10 Creative Places To Find Blog Post Ideas For Your Business

June 24, 2015

At a recent HubSpot event, Chief Marketing Officer Mike Volpe told the crowd that one of their greatest success stories was the high conversion rate of a company blog all about soldering pastes and powders. With that example in mind, there’s no denying that there’s blog potential in every—yes,...

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B2B Vs. B2C: Building A Website For The Right AudienceB2B Vs. B2C: Building A Website For The Right Audience

B2B Vs. B2C: Building A Website For The Right Audience

PeteJune 22, 2015

In many ways, selling to another business or directly to customers is similar: You want to showcase your business in the best way possible and convince visitors to become your customers. However, the way this is accomplished can vary greatly. What works best on a business-to-business site could be the complete...

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Iteration: Why You Need to Continuously Improve Your SiteIteration: Why You Need to Continuously Improve Your Site

Iteration: Why You Need to Continuously Improve Your Site

AvramJune 19, 2015

Everyone is familiar with this movie scene: the hero is on their last leg with only one chance for survival. There’s this one vaccine/weapon/software program that might just save the day. But it's never been tested outside the lab. As an audience, we wait with bated breath to find out if this last-ditch...

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6 Essentials For Effective Banner Ad Design6 Essentials For Effective Banner Ad Design

6 Essentials For Effective Banner Ad Design

June 17, 2015

Banner ads have been known as a source of irritation in the past, but they don't have to be eyesores anymore! With proper design and incentivized wording, banner ads can actually increase traffic to your site and help your business grow. Image Size You want to start with the basics and, through some research...

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