Insights & Updates
Archives from the NPG Blog: June, 2015
June 2015: Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Archives from the NPG Blog: June, 2015
Pete
NPG News & Updates
NPG's 2015 Mid-Year Review
JUNE 30, 2015
So far, 2015 has been quite a year for us. We’ve brought on several new staff members, redesigned our website , moved to a new office , and become gold-level HubSpot...
Technology
The Importance Of Website Usability Testing
JUNE 26, 2015
Any successful website must take the user experience into consideration. While you may have your list of priorities and different items that you want included, you have...
Marketing
10 Creative Places To Find Blog Post Ideas For Your Business
JUNE 24, 2015
At a recent HubSpot event, Chief Marketing Officer Mike Volpe told the crowd that one of their greatest success stories was the high conversion rate of a company blog...
For Potential Clients
B2B Vs. B2C: Building A Website For The Right Audience
JUNE 22, 2015
In many ways, selling to another business or directly to customers is similar: You want to showcase your business in the best way possible and convince visitors to...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
Technology
Iteration: Why You Need to Continuously Improve Your Site
JUNE 19, 2015
Everyone is familiar with this movie scene: the hero is on their last leg with only one chance for survival. There’s this one vaccine/weapon/software program that...
Design
6 Essentials For Effective Banner Ad Design
JUNE 17, 2015
Banner ads have been known as a source of irritation in the past, but they don't have to be eyesores anymore! With proper design and incentivized wording, banner ads can...
For Potential Clients
Taking An Inbound Marketing Approach To Building A Website
JUNE 15, 2015
Very often, a business may be good at what they do, but they struggle with handling web design, web development, and online marketing on their own. Today’s...
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Marketing
5 Inbound Marketing Techniques To Attract Qualified Leads
JUNE 11, 2015
As a business owner and entrepreneur, one of your main goals should be to get people to visit your site. Sure, eventually you would like them to become customers, but...
For Potential Clients
4 Things That Will Cause Your Web Project To Go Over Budget
JUNE 10, 2015
Budgets. Everyone knows how important they are and how vital it is to stick to one. When budgeting for custom web design and development, businesses small and large rely...
Design
How To Put Your Logo Anywhere
JUNE 9, 2015
Once your logo is approved and hot off the presses (or rather, Adobe Illustrator), it’s understandable that you’d want to post it all over your website, social...
Marketing
Creating Content For The Buyer's Journey: The Decision Stage
JUNE 8, 2015
One of the core tenets of the inbound marketing philosophy is that there are several steps on a consumer’s journey toward making a purchase. Once a lead has...
Design
6 Ways To Convert Your Website's Mobile Visitors
JUNE 4, 2015
By 2017, it’s estimated that one quarter of online shopping will be done on a mobile device. Now that Google incorporates mobile-friendliness into their site...
Marketing
7 LinkedIn Strategies For Businesses
JUNE 3, 2015
As the largest social site for professional networking, LinkedIn is a must-use for all business’ social media efforts. Whether you are working on a company page or...
