NEW: Starting a project in 2018? Download our web development buyer's guide for essential information you need to know.

x

Insights & Updates: The NPG Blog

Increase Your SaaS Customer Retention Rate With These 4 EmailsIncrease Your SaaS Customer Retention Rate With These 4 Emails

Increase Your SaaS Customer Retention Rate With These 4 Emails

JessicaSeptember 30, 2015

Customer retention is critical to any SaaS company, especially one that is just starting out. As the SaaS industry continues to grow, the question of how to reduce churn (i.e. the rate at which customers cancel their recurring subscriptions) has come to the forefront of many people’s minds. After all, the...

read more
3 Ways Speed Affects Your Online Marketing Strategy3 Ways Speed Affects Your Online Marketing Strategy

3 Ways Speed Affects Your Online Marketing Strategy

JessicaSeptember 29, 2015

When you start to explore the intricacies of online marketing , one word will keep popping up: speed . From page load speed to the speed in which you follow up with your leads, this single word may just be the single biggest indicator for your marketing success.  The bottom line: Speed equals results with...

read more
iOS 9 Is Enabling Ad Blocking On Mobile Devices. So What?iOS 9 Is Enabling Ad Blocking On Mobile Devices. So What?

iOS 9 Is Enabling Ad Blocking On Mobile Devices. So What?

JessicaSeptember 24, 2015

Last week, Apple released an update to its popular iOS operating system. With the update came new features and improvements for devices that use iOS, as well as a controversial new tool that has online publishers in a serious tizzy. In iOS 9, Apple is allowing third-party apps to block ads that appear while...

read more
Defining Your Startup's Minimum Viable Product: Part 2Defining Your Startup's Minimum Viable Product: Part 2

Defining Your Startup's Minimum Viable Product: Part 2

PeteSeptember 23, 2015

Yesterday, we talked about the basic first steps of defining your startup’s minimum viable product . Now let’s dig in a little deeper and get into the finer details of your website as your MVP. So you have a great idea . You know how to produce the product or provide the service. Now how do you...

read more
Defining Your Startup's Minimum Viable Product: Part 1Defining Your Startup's Minimum Viable Product: Part 1

Defining Your Startup's Minimum Viable Product: Part 1

PeteSeptember 22, 2015

What do Frank Robinson,  Steve Blank , and  Eric Ries  have to do with your business? It's time to define your MVP, baby! Seriously, though, it is time to define your startup ’s minimum viable product (MVP). Coined by Robinson and popularized by Blank and Ries, MVP is the...

read more
6 Essential Components To A Successful SaaS Development Project6 Essential Components To A Successful SaaS Development Project

6 Essential Components To A Successful SaaS Development Project

PeteSeptember 17, 2015

Software as a service (SaaS) is hardly new. Many businesses have used SaaS platforms to create viable, service-oriented enterprises that deliver consistent quality and value to their clients. Unfortunately, a great many more businesses have tried and failed due to any one of a myriad of possible mistakes. In...

read more
Our team is available to answer questions you may have.  Contact us today!

Our team is available to answer questions you may have.  Contact us today!

We're happy to help!

get in touch