Insights & Updates
Archives from the NPG Blog: May, 2015
May 2015: Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Archives from the NPG Blog: May, 2015
Pete
For Potential Clients
Responsive Design Vs. Mobile Templates: Which Is Better?
MAY 28, 2015
With the amount of web browsing done from mobile devices, accommodating customers visiting your site from tablets and smartphones is just plain good business....
Technology
Choosing A Payment Gateway For E-Commerce
MAY 27, 2015
Establishing trustworthy and user-friendly payment options for your customers is essential to running a successful e-commerce business . Visitors want a choice of...
Design
The Role Of Color In Custom Web Design
MAY 26, 2015
Think about the last time you painted the walls of your home or office, or spent a considerable time in the dressing room mixing and matching outfits. From environment to...
Marketing
Creating Content For The Buyer's Journey: The Awareness Stage
MAY 25, 2015
As the saying goes, “a journey starts with a single step,” and in inbound marketing , the first step, or stage, of a buyer’s journey is awareness. If...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
Marketing
7 Twitter Strategies For Businesses
MAY 21, 2015
Whether you see it as cause for celebrating or lamenting, social media use is on the rise among businesses of all sizes. With a growing array of platforms, it can be...
Technology
SSL Certificates: What They Are & Why Your Website Needs One
MAY 20, 2015
When you’re shopping, you’d never hand your credit card over to the cashier and tell him or her to share it with their co-workers before giving it back. The...
Design
Converting Your Website's Visitors With Contact Forms & Buttons
MAY 19, 2015
Communicating with your website’s visitors is an important undertaking, so it’s crucial to give your contact forms a little extra TLC. Your company must have a way...
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Design
6 Features Your Mobile Website Must Have
MAY 18, 2015
The mobile market has seen a huge surge in users over the past several years, and this increase in users has naturally increased the demand for truly mobile-friendly...
Marketing
5 Stats You Should Pay Attention To When Looking At Your Website Analytics
MAY 14, 2015
Website analytics can provide you with important insights into the habits of your visitors and allow you to improve your SEO practices for better conversion rates . Any...
Technology
Custom App Development 101: Is It Right For Your Business?
MAY 14, 2015
When it comes to best positioning your company in the marketplace, you may feel bombarded with “shoulds” and, more specifically, “should haves”....
Design
Take Your Custom Web Design To The Next Level With Effective UI & UX
MAY 12, 2015
When browsing the Web, most users unconsciously look for certain factors that will keep them on a particular site. Is it the looks? The functional bells and whistles? The...
For Potential Clients
When Should You Hire A Digital Agency?
MAY 11, 2015
Take a moment to think about how vital your website is for increasing your company’s brand awareness . The content you post goes a long way towards strengthening...
Marketing
Creating Content With The Help Of Buyer Personas
MAY 7, 2015
An essential part of an inbound marketing strategy is creating amazing content that educates people. By solving their problems, you’ll be positioning yourself as...
