Insights & Updates: The NPG Blog

How To Incorporate Podcasts Into Your Inbound Marketing StrategyHow To Incorporate Podcasts Into Your Inbound Marketing Strategy

How To Incorporate Podcasts Into Your Inbound Marketing Strategy

JessicaFebruary 29, 2016

There are many good reasons why podcasts are a natural fit for content marketing . They are a way of getting longer, more detailed information out in a format that is easy to use. And if you are a content marketer, dissemination of content is a core requirement. Of course, it doesn’t hurt that podcast...

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5 Reasons Your Startup Definitely Needs a Website5 Reasons Your Startup Definitely Needs a Website

5 Reasons Your Startup Definitely Needs a Website

PeteFebruary 26, 2016

When you're busy building up your startup business, a website may not be at the forefront of your mind. There are so many other processes and financial details to plan that it's easy to forget about your online presence.  And yet that online presence can be crucial to your initial and sustained success,...

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Custom Web Design: DIY Or A Job For The Professionals?Custom Web Design: DIY Or A Job For The Professionals?

Custom Web Design: DIY Or A Job For The Professionals?

SebastienFebruary 25, 2016

How to go about designing a website is a common question, but the answer isn’t always one-size-fits-all. Often, for small websites and similar projects, one can get by just fine on the basics. But if you're looking for a bit more detail, have a project with a large scope, or need some kind of custom...

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5 Mistakes You Might Be Making With Your Tech Company Website5 Mistakes You Might Be Making With Your Tech Company Website

5 Mistakes You Might Be Making With Your Tech Company Website

PeteFebruary 23, 2016

Developing a website is no easy task, especially when it comes to niche industries like tech. Whether you’re targeting a B2B or B2C audience , a solid first impression and clear calls to action are just a few of the assets imperative to the success of your website. That’s why understanding the common...

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How To Bolster Your Inbound Marketing Strategy With HubSpot’s Reports ToolHow To Bolster Your Inbound Marketing Strategy With HubSpot’s Reports Tool

How To Bolster Your Inbound Marketing Strategy With HubSpot’s Reports Tool

JessicaFebruary 22, 2016

HubSpot , the world's leading inbound marketing software and  our partner , comes with many advantages for its users. Businesses can use its extensive suite of tools to build landing pages, set up email automation and nurturing campaigns, manage and monitor their social media campaigns, and much more. ...

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4 B2B Website Design Best Practices You Should Implement Right Now4 B2B Website Design Best Practices You Should Implement Right Now

4 B2B Website Design Best Practices You Should Implement Right Now

SebastienFebruary 19, 2016

Let’s face it.  Content is still king, but it doesn’t hurt to have a really, really, really ridiculously good-looking website. After all, your website's design is the front door to your brand's identity . It’s how consumers first absorb information about your company and what you have to...

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