Insights & Updates: The NPG Blog

Preparing For A Website Project Consultation? Here Are Four TipsPreparing For A Website Project Consultation? Here Are Four Tips

Preparing For A Website Project Consultation? Here Are Four Tips

KrisApril 28, 2016

The stages of web project development vary from developer to developer with some requiring eight stages and others recommending four. But however long or short the process, each project begins with a website project consultation . The initial consultation underscores the project's success. Here's what...

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It's A Marathon: Why You Need Website MaintenanceIt's A Marathon: Why You Need Website Maintenance

It's A Marathon: Why You Need Website Maintenance

KrisApril 27, 2016

Every business, especially in the digital realm, faces major projects. Checking these projects off your to-do list is especially satisfying, knowing that you have spent weeks or months along with a significant portion of your budget to get it accomplished. Web development seems like it fits perfectly into that...

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What To Do When You Receive An ADA Website Compliance Letter With Threats Of LitigationWhat To Do When You Receive An ADA Website Compliance Letter With Threats Of Litigation

What To Do When You Receive An ADA Website Compliance Letter With Threats Of Litigation

April 26, 2016

Recently, law firms have been sending out letters to business owners in all different industries and different states, citing an identification of access barriers from experts. These letters titled, “For Settlement Purposes Only,” may be misleading and cause unnecessary alarm. While there is a high likelihood...

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LinkedIn Ads 101: The Alternative Targeted Marketing Method To FacebookLinkedIn Ads 101: The Alternative Targeted Marketing Method To Facebook

LinkedIn Ads 101: The Alternative Targeted Marketing Method To Facebook

April 25, 2016

LinkedIn went through a long period where it became disregarded as being merely a place to post your business resume or do networking. Since then, marketing analysts have continually written more positively on LinkedIn's true value as a supreme marketing source for both B2B and B2C businesses. There are many...

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5 Reasons To Choose A Custom CMS Over WordPress5 Reasons To Choose A Custom CMS Over WordPress

5 Reasons To Choose A Custom CMS Over WordPress

PeteApril 21, 2016

Whether you are redesigning your current website or establishing a new web presence, you need a content management system to maintain and update your digital content. Choosing the right CMS for your needs is crucial, because chances are that it will be your single most used web maintenance tool after the initial...

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3 Ways To Accelerate Inbound Marketing With Paid Ads3 Ways To Accelerate Inbound Marketing With Paid Ads

3 Ways To Accelerate Inbound Marketing With Paid Ads

JessicaApril 20, 2016

Inbound marketing relies on a simple philosophy: pulling your audience to your website rather than pushing promotional messages to them. Through blogging, SEO, email, and social media, inbound marketers highlight relevant content on their website that encourages web visits and lead conversions . In its purest form,...

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