Insights & Updates
Archives from the NPG Blog: April, 2016
April 2016: Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Archives from the NPG Blog: April, 2016
Kris
For Potential Clients
Preparing For A Website Project Consultation? Here Are Four Tips
APRIL 28, 2016
The stages of web project development vary from developer to developer with some requiring eight stages and others recommending four. But however long or short the...
For Potential Clients
It's A Marathon: Why You Need Website Maintenance
APRIL 27, 2016
Every business, especially in the digital realm, faces major projects. Checking these projects off your to-do list is especially satisfying, knowing that you have spent weeks...
Accessibility
What To Do When You Receive An ADA Website Compliance Letter With Threats Of Litigation
APRIL 26, 2016
Recently, law firms have been sending out letters to business owners in all different industries and different states, citing an identification of access barriers from experts....
Marketing
LinkedIn Ads 101: The Alternative Targeted Marketing Method To Facebook
APRIL 25, 2016
LinkedIn went through a long period where it became disregarded as being merely a place to post your business resume or do networking. Since then, marketing analysts have...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
For Potential Clients
5 Reasons To Choose A Custom CMS Over WordPress
APRIL 21, 2016
Whether you are redesigning your current website or establishing a new web presence, you need a content management system to maintain and update your digital content....
Marketing
3 Ways To Accelerate Inbound Marketing With Paid Ads
APRIL 20, 2016
Inbound marketing relies on a simple philosophy: pulling your audience to your website rather than pushing promotional messages to them. Through blogging, SEO, email, and...
Design
Who Is Goal Oriented Website Design Good For? The Benefits For B2B Companies
APRIL 19, 2016
Goal-oriented website design will change the way visitors use your site and it will improve your greatest sales tool. While you've likely read about and applied...
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Marketing
How Long Does It Take To See Results With Inbound Marketing?
APRIL 18, 2016
Direct advertising is a gunshot. As soon as someone sees it and wants what you have, you get results. People put their ads out for a week and if they get nothing, they...
Marketing
Three Simple Ways To Improve Your List Segmentation Strategy
APRIL 14, 2016
As a marketing professional, your goal is to engage leads and transform them into customers. You accomplish this by learning more about your leads and targeting your marketing...
Design
Credible Design Principles For Websites
APRIL 13, 2016
Credible website design is not just a logo. The word "credible" is not a philosophical catchword. "Credible" means what it says. A credible...
Marketing
Using Videos For B2B Lead Nurturing: The Best Approaches For Showcasing Product Value
APRIL 12, 2016
Using videos for B2B lead nurturing might be on your agenda this year after already finding success using video to create company awareness. Videos need to be aligned with...
Accessibility
Is Your B2B Website ADA Compliant? Here's Why It Matters
APRIL 11, 2016
While designing and maintaining your website, you’ll likely have a variety of goals in mind. In 2016, a website should play an active part in your marketing efforts, from...
Marketing
How To Generate More Leads With Facebook Ads: Creation, Targeting, And Metrics
APRIL 7, 2016
Learning how to generate more leads with Facebook ads should become part of your digital marketing plan as soon as possible. With Facebook perpetually relevant,...
