In 2015, more users access the web using mobile devices than desktop or laptop computers. Is your site optimized?
What is Responsive Web Design?
Simply put - responsive design means a site is flexible enough to have a native experience across the breadth of devices people use to access the web. With one implementation, a site can display the same content on mobile phones, tablets, notebooks, desktops - you name it. (For a more detailed explanation, read our blog post on the topic)
How Does It Work?
To keep it in laymens terms... A responsive website will understand the dimensions of the display that is requesting it, and adjust accordingly. An adept designer will know to utilize UI/UX components differently from version to version. For example, you may "swipe" on mobile but you wouldn't need that on desktop.
How Do You Build It?
Different agencies build responsive websites different ways. At the NP Group, we specialize in custom web design, which means we will handcraft your new site from the ground up. For responsive projects, this means designing visual renditions of the various states the site will require - desktop, tablet, mobile (and maybe a few more). Our coders then will build the approved mockups into a final product for integration into a content management system.
What Does It Cost?
A good question, but a difficult one to answer! We've published many blog posts and other informational pieces about this topic. The quick answer is that it depends on the effort involved. However, when trying to calculate what responsive web design costs, it is important to understand that there is a cost premium when custom designing such templates. They take longer to design, longer to code, and longer to test.
Is It Worth It?
If having a website is critical to your business... Then yes - it is worth it. Today, the percentage of users viewing websites from mobile devices is higher than those viewing from desktop. This means that consumers are now wise to the differences between a site that is mobile compatible and one that isn't. Today's websites must maintain mobile compatibility or risk being left behind.
Interested in a responsive website? To get started, there are a lot of questions we'd ask:
- Do you have a content management system? (See a blog post on the topic)
- How many templates does your site have?
- What is your estimated timeframe and budget?
And that is just the tip of the iceberg! To talk to a web strategist, reach out to us today for a consultation!