Analysis, research, design. The custom web design difference.
Why custom website design?
Many web "designers" are simply taking off-the-shelf themes and modifying them. They then sell you these as designs "unique" to your business. Our team of talented design professionals will handcraft a custom experience, just for you. You will be exactly like no one else.
How does it work?
In collaboration with you, the client, our project managers and designers will perform a "discovery". This means, a series of interviews which will result in a series of findings. These findings will drive the custom web design process.
From there, depending on the project and the specification, we will begin the design process with either UI/UX (via wireframing) or proceed directly into design of mockups for you to review.
Is custom web design even necessary anymore?
You bet! Smart consumers can tell the difference between a poorly themed website and a custom designed property. All of the major brands custom web design their web presence. With a reasonable cost of entry, there is no reason for an established business, large or small, to use themes off the shelf that hundreds, if not thousands, of other sites use.
What are the benefits?
First, a custom web design allows the project to closely mimick the branding of the organization. The canvas is literally blank, so the designer creating the new web presence can maintain a connection with the overall branding. Secondly, custom projects can have templates that are designed specifically for your purposes. So an e-commerce site selling specialized products can have a page dedicated to specific items that is molded to the product at hand. This can mean the difference between a sale and a lost visitor.
Finally, custom designed websites simply have greater credibility. If your company is trying to raise funding, be acquired, or change the world... It'll be an easier sell to your visitor if they know you have a handcrafted experience.
Interested in having our designers handcraft a website for you? Contact us today for a free consultation. Or, read some of these blog posts for more information: