March 2016: Custom Web Design & Development Blog
Archives from the NPG Blog: March, 2016
https://www.npgroup.net/blog/mar-2016/
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If you still wonder how videos add credibility to your business, it's time to realize the significance behind one of the most valuable marketing tools. While using video to prove business credibility is far from new, the process continues to evolve with better ideas and technologies. The point to using videos...
READNo one likes low conversion rates. Even the most successful digital marketing efforts don't matter much if the plethora of visitors that stream to your website don't convert into leads or customers. So if you find yourself on the wrong end of the conversion spectrum, you may wonder just why that is the case. To...
READAccording to Middlebury Library, the definition of a Style guide is, "A set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field." In order to maintain a company's branding , it's important to create a style guide to inform...
READAny digital marketer knows: getting internal buy-in from senior leadership and company employees is as important as the actual initiatives you run. Especially in a B2B organization that has 'always done things this way,' it can be difficult to convince those in charge that a renewed focus on digital makes more sense...
READDesigners and developers often use their own language in communicating with each other, and always use a unique language in communicating with a computer. In order to help our customers and potential customers understand some of these many terms, we present to you this web development glossary. There are...
READThe last few years have seen a significant shift away from traditional 'push' marketing efforts and toward alternative 'pull' tactics. As we have discussed in this space , the democratization of the internet, along with budget constraint and increasing audience cynicism toward banner ads and pop...
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