Insights & Updates: The NPG Blog

How Videos Add Credibility To Your Business: Proving Your Value And ExpertiseHow Videos Add Credibility To Your Business: Proving Your Value And Expertise

How Videos Add Credibility To Your Business: Proving Your Value And Expertise

SebastienMarch 31, 2016

If you still wonder how videos add credibility to your business, it's time to realize the significance behind one of the most valuable marketing tools. While using video to prove business credibility is far from new, the process continues to evolve with better ideas and technologies. The point to using videos...

read more
5 Reasons Why Your Website Conversion Rates Are Low5 Reasons Why Your Website Conversion Rates Are Low

5 Reasons Why Your Website Conversion Rates Are Low

SamanthaMarch 30, 2016

No one likes low conversion rates. Even the most successful digital marketing efforts don't matter much if the plethora of visitors that stream to your website don't convert into leads or customers. So if you find yourself on the wrong end of the conversion spectrum, you may wonder just why that is the case. To...

read more
Top Nine Style Guide DesignsTop Nine Style Guide Designs

Top Nine Style Guide Designs

March 29, 2016

According to Middlebury Library, the definition of a Style guide is, "A set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field." In order to maintain a company's branding , it's important to create a style guide to inform...

read more
4 Steps To Getting Internal B2B Digital Marketing Buy-in4 Steps To Getting Internal B2B Digital Marketing Buy-in

4 Steps To Getting Internal B2B Digital Marketing Buy-in

JessicaMarch 28, 2016

Any digital marketer knows: getting internal buy-in from senior leadership and company employees is as important as the actual initiatives you run. Especially in a B2B organization that has 'always done things this way,' it can be difficult to convince those in charge that a renewed focus on digital makes more sense...

read more
The Many Languages Of Developers And Designers: People, Browsers, And ServersThe Many Languages Of Developers And Designers: People, Browsers, And Servers

The Many Languages Of Developers And Designers: People, Browsers, And Servers

KrisMarch 24, 2016

Designers and developers often use their own language in communicating with each other, and always use a unique language in communicating with a computer. In order to help our customers and potential customers understand some of these many terms, we present to you this web development glossary.  There are...

read more
4 Ways Inbound And Outbound Marketing Can Work Together4 Ways Inbound And Outbound Marketing Can Work Together

4 Ways Inbound And Outbound Marketing Can Work Together

SamanthaMarch 23, 2016

The last few years have seen a significant shift away from traditional 'push' marketing efforts and toward alternative 'pull' tactics. As we have  discussed in this space , the democratization of the internet, along with budget constraint and increasing audience cynicism toward banner ads and pop...

read more
Our team is available to answer questions you may have.  Contact us today!

Our team is available to answer questions you may have.  Contact us today!

We're happy to help!

get in touch