Insights & Updates: The NPG Blog

How To Create A Landing Page That ConvertsHow To Create A Landing Page That Converts

How To Create A Landing Page That Converts

March 30, 2015

If you’re looking to drum up excitement around your business and engage with leads, you occasionally might need to provide a little something more valuable than your standard content that will set up a relationship that could result in them becoming a customer. But how do you go about initiating that...

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Is It Time For A Website Redesign?Is It Time For A Website Redesign?

Is It Time For A Website Redesign?

March 27, 2015

Among the countless responsibilities that come with keeping a business going, website maintenance may not always be one of your top priorities. But now that web design is a significant factor in how many consumers judge a company’s credibility , just simply having a website is no longer good enough. When...

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5 Reasons Why Every Business Needs A Blog5 Reasons Why Every Business Needs A Blog

5 Reasons Why Every Business Needs A Blog

March 25, 2015

The Internet has transformed the way businesses acquire customers and exponentially expanded the field of rivalry—you aren't just competing for business with the guy at the other end of Main Street, you could be part of a global market. Being a part of an expansive and highly competitive market...

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7 Tips For Creating A More User-Friendly Website7 Tips For Creating A More User-Friendly Website

7 Tips For Creating A More User-Friendly Website

SebastienMarch 23, 2015

Designing a great website goes beyond just making it look pretty —custom web designers also have to think about the user experience. You don't want visitors to be so completely overwhelmed and frustrated trying to find what they want that they leave your site. In order to make sure potential customers have...

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How To Judge A Web Design PortfolioHow To Judge A Web Design Portfolio

How To Judge A Web Design Portfolio

SebastienMarch 20, 2015

Choosing and hiring a web designer based off of their web design portfolio can be difficult. It's relatively easy to recognize a gorgeous portfolio. However, it's important not to get so dazzled by the bright lights and pretty pictures that you miss the big picture. It's important to know which skills to value...

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Finding Your Voice As A Business On Social MediaFinding Your Voice As A Business On Social Media

Finding Your Voice As A Business On Social Media

March 18, 2015

There's an old saying about how to succeed in the restaurant, retail, or real estate industries that also applies to online marketing: “location, location, location.” On the web, customers may come directly to your website if they hear about your company, or if they happen to think of your product or...

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