Insights & Updates: The NPG Blog

The Difference Between Good Content and GREAT ContentThe Difference Between Good Content and GREAT Content

The Difference Between Good Content and GREAT Content

JessicaOctober 30, 2015

So your website looks great, it’s running fast and smooth, and you’re regularly posting new content because that’s what all of the marketing guides tell you to do. But is that content any good? More importantly—is it great? There comes a certain point where good enough won’t cut it....

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The 6 Stages of Planning Your SaaS Web Development ProjectThe 6 Stages of Planning Your SaaS Web Development Project

The 6 Stages of Planning Your SaaS Web Development Project

PeteOctober 29, 2015

Designing a website for subscription software is among the most challenging web development projects. In most cases, you have to build a website that simultaneously attracts visitors and convinces them to become subscribers, while at the same time offering the entirety of your powerful software on the back...

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5 Important Inbound Marketing Key Performance Indicators (KPIs) For Your Business5 Important Inbound Marketing Key Performance Indicators (KPIs) For Your Business

5 Important Inbound Marketing Key Performance Indicators (KPIs) For Your Business

JessicaOctober 28, 2015

Drawing up a new marketing plan without reviewing your current marketing performance is like trying to get directions from Google Maps without knowing your starting point. Knowing exactly what your inbound marketing strategy is doing for you today is absolutely imperative in deciding where you want your marketing to...

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A Custom CMS Is The Way To Go. Here's Why.A Custom CMS Is The Way To Go. Here's Why.

A Custom CMS Is The Way To Go. Here's Why.

KrisOctober 27, 2015

There are countless out-of-the-box content management solutions out there. From WordPress and Drupal to NationBuilder and TeamSite, professionals across all business sectors have a full menu of options for maintaining content on their websites. In just minutes, a person with absolutely no coding experience can publish a...

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Marketing Automation Buyers Guide: 7 Steps To Finding The Right ToolsMarketing Automation Buyers Guide: 7 Steps To Finding The Right Tools

Marketing Automation Buyers Guide: 7 Steps To Finding The Right Tools

PeteOctober 26, 2015

The benefits that come with utilizing marketing automation tools are vast. Automation software takes a lot of the guesswork out of running an effective inbound marketing campaign and frees your schedule up to focus on more strategic tasks. Marketing automation software also helps nurture leads, puts a central...

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Anatomy of a Website: 4 Components Every Startup Website NeedsAnatomy of a Website: 4 Components Every Startup Website Needs

Anatomy of a Website: 4 Components Every Startup Website Needs

SebastienOctober 23, 2015

Every startup needs a website. In today's digital age, that statement rings more true than ever. But even as startups increasingly build their web presence, the quality of these pages often leaves much to be desired. So we're here to cure all ills! The ideal anatomy of a startup website reveals...

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