Insights & Updates
Archives from the NPG Blog: October, 2015
October 2015: Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Archives from the NPG Blog: October, 2015
Jessica
Marketing
The Difference Between Good Content and GREAT Content
OCTOBER 30, 2015
So your website looks great, it’s running fast and smooth, and you’re regularly posting new content because that’s what all of the marketing guides tell you...
For Potential Clients
The 6 Stages of Planning Your SaaS Web Development Project
OCTOBER 29, 2015
Designing a website for subscription software is among the most challenging web development projects. In most cases, you have to build a website that simultaneously...
Marketing
5 Important Inbound Marketing Key Performance Indicators (KPIs) For Your Business
OCTOBER 28, 2015
Drawing up a new marketing plan without reviewing your current marketing performance is like trying to get directions from Google Maps without knowing your starting point....
Technology
A Custom CMS Is The Way To Go. Here's Why.
OCTOBER 27, 2015
There are countless out-of-the-box content management solutions out there. From WordPress and Drupal to NationBuilder and TeamSite, professionals across all business sectors...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
Marketing
Marketing Automation Buyers Guide: 7 Steps To Finding The Right Tools
OCTOBER 26, 2015
The benefits that come with utilizing marketing automation tools are vast. Automation software takes a lot of the guesswork out of running an effective inbound...
Design
Anatomy of a Website: 4 Components Every Startup Website Needs
OCTOBER 23, 2015
Every startup needs a website. In today's digital age, that statement rings more true than ever. But even as startups increasingly build their web presence, the...
For Potential Clients
How To Pick The Right Agency For Enterprise Website Design
OCTOBER 22, 2015
Everyone needs a website in today's "get it now" society, and a business’s online presence must look professional. This is especially true for...
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Marketing
How To Repurpose Content To Strengthen Your Inbound Marketing Strategy
OCTOBER 21, 2015
For many CMOs and other marketing professionals, creating original content for your inbound marketing campaign is likely a top goal. And it should be—it has been...
Marketing
From Science to Art: How SEO Has Changed in Recent Years
OCTOBER 20, 2015
Way back in the digital stone age of 2010, search engine optimization was relatively simple. If you wanted to rank highly for a keyword, you simply stuffed that...
Marketing
What Key Sales And Marketing Metrics Should You Be Tracking?
OCTOBER 19, 2015
As much as people like to pit them against each other, sales and marketing are inextricably bonded. They feed into each other in a continual loop, especially when your...
Marketing
3 Ways To Identify Anonymous Users On Your Website
OCTOBER 16, 2015
Around the globe, thousands of marketers spend countless resources and budget trying to attract visitors to their website. But what happens when they...
For Potential Clients
5 Things To Look For In A Custom CMS Developer
OCTOBER 15, 2015
It continuously surprises us when potential clients don’t understand why a custom CMS is necessary for the more complex Web projects out there. Make no mistake,...
Design
What Makes A Call-To-Action Effective? A Design Analysis.
OCTOBER 14, 2015
If you’ve ever visited a website and found yourself clicking a button to sign up for something or to visit a specific landing page, you have encountered a...
