Insights & Updates: The NPG Blog

Creative 404 Pages: How To Make Broken Links Suck LessCreative 404 Pages: How To Make Broken Links Suck Less

Creative 404 Pages: How To Make Broken Links Suck Less

SebastienDecember 22, 2015

It's inevitable that your website visitors will stumble upon a 404 page at one point or another if you decided to eliminate a page or accidentally create a broken link. It’s cool—we’re all human. While 404 pages gets continually poked fun at in pop culture, it doesn't eliminate the annoyed...

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So How Much Should You Budget For Inbound Marketing?So How Much Should You Budget For Inbound Marketing?

So How Much Should You Budget For Inbound Marketing?

JessicaDecember 21, 2015

You don’t have to go much farther than this very blog to learn about the countless benefits of inbound marketing . The most appealing of those benefits for many is the fact that it can cost your business significantly less than more traditional marketing methods, including print and paid advertising. But...

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How To Create A Subscription-Based Website For Your BusinessHow To Create A Subscription-Based Website For Your Business

How To Create A Subscription-Based Website For Your Business

PeteDecember 18, 2015

While it’s true that there’s an ocean of free information floating around the Internet, sometimes content is just too good to hand out for nothing. Creating a subscription-based website that allows premium-level customers to have access to gated content is one of the most profitable digital business models out...

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Marketing Emails Going Straight To Spam? Follow These 3 Rules.Marketing Emails Going Straight To Spam? Follow These 3 Rules.

Marketing Emails Going Straight To Spam? Follow These 3 Rules.

JessicaDecember 17, 2015

Look around the Internet and you'll come across plenty of posts that can help you design beautiful and functional emails that delight your site visitors and convert your leads. Heck, we’ve even talked about the importance of e-mail marketing on our own blog as it pertains to effective inbound marketing and...

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How To Increase Landing Page Conversions With A/B TestingHow To Increase Landing Page Conversions With A/B Testing

How To Increase Landing Page Conversions With A/B Testing

SebastienDecember 15, 2015

Small details can make a tremendous difference when it comes to conversion rates. From the color of your "buy now" button to the length of your landing page, these little decisions could cost you thousands of dollars in missed opportunities each year. They could also earn you thousands of dollars if you use...

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ADA Compliance Checklist: Is Your Website Accessible?ADA Compliance Checklist: Is Your Website Accessible?

ADA Compliance Checklist: Is Your Website Accessible?

PeteDecember 14, 2015

The Americans with Disabilities Act was passed in 1990, long before e-commerce became a part of everyday life. Most people think of the ADA as applying to brick and mortar stores. However, now that consumers have moved online, the Department of Justice (DOJ) is redefining how the ADA applies to e-commerce business....

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