September 2018: Custom Web Design & Development Blog

NPG1033 Route 46 East, Suite 107 Clifton, NJ 07013Archives from the NPG Blog: September, 2018

Insights & Updates: The NPG Blog

What's The First Step To Digital Marketing Success?What's The First Step To Digital Marketing Success?

What's The First Step To Digital Marketing Success?

PeteSeptember 25, 2018

This week’s post is a bit more back to basics… On so many introductory calls with prospective clients, we discuss their goals and objectives for a website redesign or redevelopment. For the most part, potential clients we speak with already have some level of understanding with regards to digital...

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Are You Prepared for Your Software’s Inevitable Demise?Are You Prepared for Your Software’s Inevitable Demise?

Are You Prepared for Your Software’s Inevitable Demise?

PeteSeptember 18, 2018

Wow...! Can the title of a post be any more depressing?  We were first-hand witnesses last week to what happens when business owners neglect their custom-built software, and it wasn’t pretty. First, some background... A client resurfaced recently after 2 years of silence. Their site was deployed on a custom...

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Why Are Websites Undervalued by Management?Why Are Websites Undervalued by Management?

Why Are Websites Undervalued by Management?

PeteSeptember 11, 2018

Be forewarned that this is a long post, but necessary… I spend a lot of time thinking about the issues related to the business of web design and development. Not just from the perspective of agencies, designers and developers but how the medium as a whole compares to other assets that corporations build, maintain...

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Is Your Web Design Time Frame Realistic?Is Your Web Design Time Frame Realistic?

Is Your Web Design Time Frame Realistic?

PeteSeptember 4, 2018

Whenever I speak with a potential new client, one of the first questions I ask is what their desired time frame is for the project at hand. Typically, the answers I receive vary. Some companies are in a rush to meet a hard deadline, such as a tradeshow, product announcement, or similar. Others have no particular time frame...

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