For many website projects, WordPress seems like a convenient framework. Because of its template-based system, you can set up a website quickly while managing content through its popular dashboard structure. Although the widespread availability and ease of setup are appealing, this does not necessarily mean WordPress...
In today's business environment, a web-based presence is mandatory. Most people are aware of this by now. As such, the competition is fierce and businesses do well when they’re able to stand out in the crowd by offering an exceptional visitor experience. Just as you and your business are unique, your...
In today's marketing environment, an increasing amount of digital marketers are focusing their efforts on lead generation. And rightfully so: 96% of website visitors are not ready to become customers , and encouraging them to become leads first captures their information for future, more targeted brand...
For many startups, the appeal of open source software is hard to resist. From office suites such as OpenOffice to full-blown professional content management systems such as WordPress, daring young companies on a budget are more than willing to use open source software to run their business. The decision to go...
If you are marketing a brand whose business model relies on publishing regular content, finding the best content management system for your needs is absolutely crucial. The choice will impact your brand at every level, from creating the content to publishing it effectively and promoting it to your target audience....
Everyone loves WordPress. Even skilled marketers, who should know better, keep coming back to this template-based CMS platform. Sure enough, it's the most popular Content Management System available, with a market share of 38% and more than 12 million individual users. But popular does not equal...
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