July 2018: Custom Web Design & Development Blog

Archives from the NPG Blog: July, 2018

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Custom Web Design, Web Development, & Online Marketing Blog - NPG

July 2018: Custom Web Design & Development Blog

NPG882 Pompton Ave, Suite A-2 Cedar Grove, NJ 07009Archives from the NPG Blog: July, 2018

Insights & Updates: The NPG Blog

The NPG Blog, learn our thoughts on important digital trends.

Overcoming Internal Chaos: How to Prepare Your Team for a Web Design or Development Project

by Pete July 5, 2018

Updated August 28, 2019

Over the years, one of the most prevalent issues we’ve seen during many digital production projects is chaos within clients’ internal organizations. From an agency standpoint, this is frustrating. Our goal is to assist clients in achieving their goals, but more often than not, disorganized internal political...

7 Things to Remember When Planning a Website Redesign

by Pete July 31, 2018

Having worked since 2001 on planning, designing and building out digital redesign projects, I can typically see whether a project will ultimately be successful or run into turbulence based on the planning and preparedness of the client or project team (and, in some cases, the agency doing the work as well). Website redesign...

Does CMS Architecture Really Matter for Your Company?

by Pete July 23, 2018

As we all know, the architecture of software matters. After all, architecture is the foundation of software. How a system is built under the hood will determine how you’ll utilize the application, how it will scale to meet growing end-user demands, and how it will grow from a functionality perspective as your...

Selling Upper Management on a Website Redesign: The Value Conversation

by Pete July 16, 2018

I often have introductory calls with potential clients who are building the case for addressing their digital woes and struggling to convince upper management that a digital transformation initiative makes sense. For many of you, I’m sure that battle is all too familiar. There are many reasons why an organization...

12 Rules for Digital Marketing Professionals You Can’t Ignore

by Pete July 6, 2018

Warning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept from Jordan Peterson, so I figured this was a good opportunity to outline some of the lessons I’ve learned in my 20+ years in the digital space, no...


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