July 2018: Custom Web Design & Development Blog

NPG1033 Route 46 East, Suite 107 Clifton, NJ 07013Archives from the NPG Blog: July, 2018

Insights & Updates: The NPG Blog

7 Things to Remember When Planning a Website Redesign7 Things to Remember When Planning a Website Redesign

7 Things to Remember When Planning a Website Redesign

PeteJuly 31, 2018

Having worked since 2001 on planning, designing and building out digital redesign projects, I can typically see whether a project will ultimately be successful or run into turbulence based on the planning and preparedness of the client or project team (and, in some cases, the agency doing the work as well). Website redesign...

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Does CMS Architecture Really Matter for Your Company?Does CMS Architecture Really Matter for Your Company?

Does CMS Architecture Really Matter for Your Company?

PeteJuly 23, 2018

As we all know, the architecture of software matters. After all, architecture is the foundation of software. How a system is built under the hood will determine how you’ll utilize the application, how it will scale to meet growing end-user demands, and how it will grow from a functionality perspective as your...

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Selling Upper Management on a Website Redesign: The Value ConversationSelling Upper Management on a Website Redesign: The Value Conversation

Selling Upper Management on a Website Redesign: The Value Conversation

PeteJuly 16, 2018

I often have introductory calls with potential clients who are building the case for addressing their digital woes and struggling to convince upper management that a digital transformation initiative makes sense. For many of you, I’m sure that battle is all too familiar. There are many reasons why an organization...

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12 Rules for Digital Marketing Professionals You Can’t Ignore12 Rules for Digital Marketing Professionals You Can’t Ignore

12 Rules for Digital Marketing Professionals You Can’t Ignore

PeteJuly 6, 2018

Warning: This is about as foo-foo as I’ll probably ever get on this blog. I’ve been inspired by all of the people ripping off the “12 Rules” concept from Jordan Peterson, so I figured this was a good opportunity to outline some of the lessons I’ve learned in my 20+ years in the digital space, no...

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