Insights & Updates: The NPG Blog

4 Tactful Ways To Increase Views On Less Popular Blog Posts4 Tactful Ways To Increase Views On Less Popular Blog Posts

4 Tactful Ways To Increase Views On Less Popular Blog Posts

JessicaAugust 3, 2016

Driving traffic to your engaging, quality-rich blog content is a key element to increasing brand exposure, boosting lead conversions, and sharing value to your target audience. As you continue to follow  your blogging  strategy, there will be posts that tend to do well; creating lots of engagement through social...

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3 Ways To Accelerate Inbound Marketing With Paid Ads3 Ways To Accelerate Inbound Marketing With Paid Ads

3 Ways To Accelerate Inbound Marketing With Paid Ads

JessicaApril 20, 2016

Inbound marketing relies on a simple philosophy: pulling your audience to your website rather than pushing promotional messages to them. Through blogging, SEO, email, and social media, inbound marketers highlight relevant content on their website that encourages web visits and lead conversions . In its purest form,...

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Using Videos For B2B Lead Nurturing: The Best Approaches For Showcasing Product ValueUsing Videos For B2B Lead Nurturing: The Best Approaches For Showcasing Product Value

Using Videos For B2B Lead Nurturing: The Best Approaches For Showcasing Product Value

JessicaApril 12, 2016

Using videos for B2B lead nurturing might be on your agenda this year after already finding success using video to create company awareness. Videos need to be aligned with every part of your marketing funnel from the awareness stage to nurturing loyal customers into the future. The lead generation part of your funnel...

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Getting To Know Your B2B Website Visitors With Advanced Web AnalyticsGetting To Know Your B2B Website Visitors With Advanced Web Analytics

Getting To Know Your B2B Website Visitors With Advanced Web Analytics

JessicaApril 4, 2016

Successful marketing has to be measurable, so web analytics are becoming increasingly important in helping marketers understand the success of their digital efforts. But most of these analytics remain basic, including aspects like total web visitors, bounce rate, or conversion rate . These basic metrics are undoubtedly...

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4 Steps To Getting Internal B2B Digital Marketing Buy-in4 Steps To Getting Internal B2B Digital Marketing Buy-in

4 Steps To Getting Internal B2B Digital Marketing Buy-in

JessicaMarch 28, 2016

Any digital marketer knows: getting internal buy-in from senior leadership and company employees is as important as the actual initiatives you run. Especially in a B2B organization that has 'always done things this way,' it can be difficult to convince those in charge that a renewed focus on digital makes more sense...

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3 Ways To Use The Workflows Tool In HubSpot3 Ways To Use The Workflows Tool In HubSpot

3 Ways To Use The Workflows Tool In HubSpot

JessicaMarch 21, 2016

In digital marketing, automation is the key to success. If you had to manually manage every single message you send to your audience, chances are you would be hopelessly overwhelmed. It’s also possible that eventually you would make a mistake and potential customers could receive messages out of order or not at all....

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