Insights & Updates
The NPG Blog, learn our thoughts on important digital trends.
Custom Web Design & Development Blog
New Possibilities Group, LLC882 Pompton Ave, 882 Pompton Ave Cedar Grove, NJ 07009Learn about the latest trends in web design, web development, and online marketing, plus other professional insight from the NPG staff.
Pete
AI & Automation
Atlas, Comet, and the Future of AI-Assisted Browsing for Web Professionals
NOVEMBER 11, 2025
I'm particularly excited about this post… In recent months, a new class of browsers—like Perplexity Comet and ChatGPT Atlas —are quietly reshaping how...
AI & Automation
Do You Need to Train or Fine-Tune an LLM for Your AI Application?
OCTOBER 20, 2025
Recently, a potential client called with details of a project they wanted to pursue. In short, they wanted to build an AI-powered application to help their customer service...
AI & Automation
Why Your AI-Generated Prototype Isn't Ready for Production... Yet
OCTOBER 14, 2025
Picture this: You've just shown your stakeholders a working prototype of your new customer dashboard. It pulls real data, the charts update dynamically, and the interface...
AI & Automation
AI Wrapper Applications: What They Are and Why Companies Develop Their Own
Updated AUGUST 12, 2025
There is so much noise in the AI space right now. It seems like almost every day there is a new model, a new product or some other new breakthrough being announced. The pace of...
CEO Picks
Should You Build Your Own In-House Development Team?
One of the trends I've seen in recent months is companies taking more of an interest in building their own in-house development teams. Much of this is...
Is 2023 the Year of Catastrophic Software Failures?
As we wrap up the first month of 2023, one can't help but notice that software, or more specifically the failure of software to perform, has garnered a...
Mistakes to Avoid When Seeking Digital Accessibility Conformance
One of our focus areas as an agency is digital accessibility . Our service offerings include testing, remediation, and education in all matters related...
AI & Automation
The New Discovery Phase: Proving Concepts with Code Instead of Documentation
APRIL 29, 2025
Like many others, AI has led our agency to undergo a significant transformation in how we approach client projects - much to the benefit of clients. The inclusion of artificial...
AI & Automation
The Illusion of Magic: Demystifying How Modern AI Applications Actually Work
MARCH 27, 2025
This is one of those posts that I think is so simple it doesn't need to be said, but then I think, "Wait, this is pretty complicated, and I'm not sure everybody...
AI & Automation
Beyond the Hype: What My Time Immersed in AI Actually Taught Me
MARCH 12, 2025
I feel as though I spend the majority of my time these days messing around with anything and everything related to AI. This means following the news with varying levels of...
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AI & Automation
Will AI Usher In a New Golden Age of Custom Software Development?
FEBRUARY 6, 2025
So much of what I do these days is research – more or less focused on all aspects of AI and the implications and possibilities of this emerging technology. Some days, I...
AI & Automation
How to Get Your Website “Indexed” in ChatGPT, Gemini, Grok and Perplexity: A Comprehensive Guide
Updated FEBRUARY 4, 2025
UPDATE: Since writing this post, OpenAI announced that their search capability is now available for subscribers . Further, we've updated this post to discuss Grok as well....
AI & Automation
What Does OpenAI's Operator Mean For Web Design?
JANUARY 27, 2025
There were two major stories in AI last week. First, DeepSeek (not linking to it out of suspicion) is garnering much attention for its performance relative to cost. Oh,...
AI & Automation
How We Built Personalized Landing Pages with OpenAI/ChatGPT and Snitcher in Less Than an Hour
JANUARY 22, 2025
While I myself am personally both terrified and intrigued by AI all at once (more terrified about the long-term impacts, if I'm honest), one thing that is indisputable is...
AI & Automation
The Role of Schema Markup in AI-Ready Websites
JANUARY 16, 2025
Who would think that something almost 15 years old is the secret sauce to making sure that LLMs can better browse our websites? Of course, we’re talking about schema...
Technology
Five Ways 2025 Will Transform How We Think About Websites
DECEMBER 16, 2024
Oh. Em. Gee. I'm exhausted! 2024 was a year of such dramatic change. When I think back over the 24 years that NPG has been around, I can’t think of a more pivotal...
