Insights & Updates: The NPG Blog

CMS for the CMO, Pt. 3: A CMO’s Guide to Procuring a CMSCMS for the CMO, Pt. 3: A CMO’s Guide to Procuring a CMS

CMS for the CMO, Pt. 3: A CMO’s Guide to Procuring a CMS

PeteJanuary 26, 2018

This is the final installment of our “CMS for the CMO” series. In part one , we reviewed what a CMS is and why it’s so important as the centerpiece of your marketing efforts. In part two , we dug a bit deeper into the history of CMSs and the common ways that CMS platforms are architected today. At...

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CMS for the CMO, Pt. 2: The History & Architecture of Content Management SystemsCMS for the CMO, Pt. 2: The History & Architecture of Content Management Systems

CMS for the CMO, Pt. 2: The History & Architecture of Content Management Systems

PeteJanuary 19, 2018

This is a multi-part post aimed at helping CMOs understand the CMS and its technological implications, as well as how to procure the best CMS platform for their organization. Read part 1 here. Last week, we began this series for CMOs by talking about the concept of the content management system as a whole. Much of...

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Hawaii: When Bad UX Causes Mass HysteriaHawaii: When Bad UX Causes Mass Hysteria

Hawaii: When Bad UX Causes Mass Hysteria

SebastienJanuary 17, 2018

BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL. Not a great way to start your day, but that’s the alert many panicked Hawaiians received this past weekend. Luckily, it was a false alarm, but those 38 minutes of uncertainty definitely scared a lot of people. So,...

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CMS for the CMO, Pt. 1: A Marketing Executive’s Guide to CMS SolutionsCMS for the CMO, Pt. 1: A Marketing Executive’s Guide to CMS Solutions

CMS for the CMO, Pt. 1: A Marketing Executive’s Guide to CMS Solutions

PeteJanuary 12, 2018

Part 1: The CMS, Why It Matters, and How You’ve Ignored It This is a multi-part post aimed at helping CMOs understand the CMS and its technological implications, as well as how to procure the best CMS platform for their organization. Let’s start with a fact. Being a CMO is hard. The role is often...

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