February 2019: Custom Web Design & Development Blog

Archives from the NPG Blog: February, 2019

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Custom Web Design, Web Development, & Online Marketing Blog - NPG

February 2019: Custom Web Design & Development Blog

NPG882 Pompton Ave, Suite A-2 Cedar Grove, NJ 07009Archives from the NPG Blog: February, 2019

Insights & Updates: The NPG Blog

The NPG Blog, learn our thoughts on important digital trends.

How Often Should You Redesign Your Website?

by Pete February 26, 2019

One of the most common points of contention in client organizations is the idea of how often a website should get a new coat of paint. I’m often asked by clients the very same question… “My site is X years old, do I need a redesign?”. Well, the answer is complicated, and more so than most because it...

How Much Should You Invest In a Website Maintenance Retainer?

by Pete February 19, 2019

Website maintenance is a pesky proposition for many companies, as well as for the agencies that serve them. The most popular unknown clients face concerning website maintenance is trying to gauge just how much help they will need on an ongoing basis. The fact is, like so many other things in this business, what you need...

The Web Design Debate: Mobile-First or Desktop-First?

by Pete February 11, 2019

This week, I want to focus on something that comes up all-too-often on calls I have with potential customers. It’s the idea of mobile-first web design. I’ve heard this from so many prospects, which is something that I consider somewhat shocking. I think what bothers me the most about this is that the noise for so...

Are You Prepared for a Lead Generation Campaign?

by Pete February 4, 2019

The primary goal of many clients we work with is lead generation. After all, whether they are B2B or B2C, websites are designed to make users accomplish some stated objective. This objective in our parlance is known as a “conversion.” When a user fills out our contact form below, this is a conversion. For...


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