Insights & Updates: The NPG Blog

How Often Should You Redesign Your Website?How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

PeteFebruary 26, 2019

One of the most common points of contention in client organizations is the idea of how often a website should get a new coat of paint. I’m often asked by cleints the very same question… “My site is X years old, do I need a redesign?”. Well, the answer is complicated, and more so than most because it...

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How Much Should You Invest In a Website Maintenance Retainer?How Much Should You Invest In a Website Maintenance Retainer?

How Much Should You Invest In a Website Maintenance Retainer?

PeteFebruary 19, 2019

Website maintenance is a pesky proposition for many companies, as well as for the agencies that serve them. The most popular unknown clients face concerning website maintenance is trying to gauge just how much help they will need on an ongoing basis. The fact is, like so many other things in this business, what you need...

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The Web Design Debate: Mobile-First or Desktop-First?The Web Design Debate: Mobile-First or Desktop-First?

The Web Design Debate: Mobile-First or Desktop-First?

PeteFebruary 11, 2019

This week, I want to focus on something that comes up all-too-often on calls I have with potential customers. It’s the idea of mobile-first web design. I’ve heard this from so many prospects, which is something that I consider somewhat shocking. I think what bothers me the most about this is that the noise for so...

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Are You Prepared for a Lead Generation Campaign?Are You Prepared for a Lead Generation Campaign?

Are You Prepared for a Lead Generation Campaign?

PeteFebruary 4, 2019

The primary goal of many clients we work with is lead generation. After all, whether they are B2B or B2C, websites are designed to make users accomplish some stated objective. This objective in our parlance is known as a “conversion.” When a user fills out our contact form below, this is a conversion. For...

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