Insights & Updates: The NPG Blog

How Good Custom Web Design Enhances CredibilityHow Good Custom Web Design Enhances Credibility

How Good Custom Web Design Enhances Credibility

SebastienOctober 25, 2016

Never under estimate the power of a great website. You may not think you know the difference, but you do. You experience great websites every time you go on the Internet, type something into Google, and find a site that has ALL of the information you need. When you stay on a website for more than 5 seconds, you know...

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How To Avoid Making Your Web Design Look Cheap: Attention To The DetailsHow To Avoid Making Your Web Design Look Cheap: Attention To The Details

How To Avoid Making Your Web Design Look Cheap: Attention To The Details

SebastienAugust 11, 2016

In today's more competitive business world, having a site that looks professional is obviously essential, though it's worth remembering an expensive design could still look cheap. It all depends on the approach of your designer and putting together details to resonate with the viewer. While "professional"...

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The Challenges And Benefits Of Doing Web Design Yourself VS. Hiring An AgencyThe Challenges And Benefits Of Doing Web Design Yourself VS. Hiring An Agency

The Challenges And Benefits Of Doing Web Design Yourself VS. Hiring An Agency

SebastienAugust 10, 2016

Given the rapidly changing online environment, you will inevitably hit a point where a redesign becomes necessary. Whether you account for an increasingly mobile audience or simply want to improve your search engine optimization, redesigning your website is often the only choice in keeping your online presence both...

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5 Tips For Increasing Your Mobile CRO5 Tips For Increasing Your Mobile CRO

5 Tips For Increasing Your Mobile CRO

SebastienAugust 9, 2016

In the past, building a website was relatively simple. Because the vast majority of users visited from a desktop or laptop, best practices for dimensions, layout, and content were relatively straightforward and streamlined. Unfortunately, this is no longer the case. Last year,  mobile internet usage...

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Does “Above The Fold” Even Mean Anything In Web Design Anymore?Does “Above The Fold” Even Mean Anything In Web Design Anymore?

Does “Above The Fold” Even Mean Anything In Web Design Anymore?

SebastienJuly 27, 2016

The "above the fold" debate is one of the hottest topics in the web design industry, and opinions are divided. Some people firmly believe that the only way to convince people to take a good look at the content offered on your website is to make sure it's "above the fold"—that is, the content...

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6 Tricks To Keep Visitors On Your Landing Page Longer6 Tricks To Keep Visitors On Your Landing Page Longer

6 Tricks To Keep Visitors On Your Landing Page Longer

SebastienJuly 26, 2016

Any experienced digital marketer knows: attracting visitors to your website is only a partial success. Keeping visitors engaged on your site, preferably to the point where they sign up to become leads, is a more important win. Especially on your landing pages, the length of individual visits is crucial. The...

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