Insights & Updates: The NPG Blog

What Matters—and What Doesn’t—When Hiring a Web Development AgencyWhat Matters—and What Doesn’t—When Hiring a Web Development Agency

What Matters—and What Doesn’t—When Hiring a Web Development Agency

PeteMay 22, 2018

As an agency owner for almost 20 years, it’s not an exaggeration to say that at this point, I’ve seen it all. I’ve worked with all types of clients on many different projects in a wide range of industries. Obviously, there is a lot of great variety in agency life, but one thing that is frustratingly...

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How to Choose the Best CMS Architecture for Your BusinessHow to Choose the Best CMS Architecture for Your Business

How to Choose the Best CMS Architecture for Your Business

PeteMay 14, 2018

I’ve written many posts about CMS architecture by now—the methodology, the technology, the inner workings of the most popular CMS platforms. But ultimately, most clients have no way of knowing which would work best for their business based off of blog posts alone. The fact is that every situation is...

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Are You Confusing a “Feature” with a “Strategy”?Are You Confusing a “Feature” with a “Strategy”?

Are You Confusing a “Feature” with a “Strategy”?

PeteApril 30, 2018

The CMS space is a noisy one. Vendors are always trying to expand their offerings to cover as much of the market as possible. Customers are interested in trying every new technique under the sun in an attempt to enhance their web experience. And marketers in particular are looking for an edge over the competition. This...

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Design and Front-End Development: A Perfect Marriage?Design and Front-End Development: A Perfect Marriage?

Design and Front-End Development: A Perfect Marriage?

PeteApril 23, 2018

I got into a spirited discussion on Twitter with some designers this weekend. I don’t know why, as I don’t often get sucked into Twitter debates, but the topic at hand was of interest. As we went back and forth, it dawned on me that it may be of interest to our clients as well. Basically, the argument...

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The Point at Which Most Digital Projects Fail (And How to Avoid It)The Point at Which Most Digital Projects Fail (And How to Avoid It)

The Point at Which Most Digital Projects Fail (And How to Avoid It)

PeteApril 16, 2018

If you’ve ever spoken with me one-on-one, we’ve most likely discussed my concern about mitigating the risk clients take on when hiring a digital agency. I’ve covered this topic countless times on this blog, so I won’t dig too deeply into the plethora of problems with the digital production services...

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5 Reasons Marketing Should Own Web Management and Not IT5 Reasons Marketing Should Own Web Management and Not IT

5 Reasons Marketing Should Own Web Management and Not IT

PeteApril 6, 2018

It seems odd to be discussing this issue in 2018, but for many enterprises, there is still a problem with IT’s over-involvement in the corporate web presence. All the same, marketing operations are dominant in many companies and organizations we are brought in to consult with—often independent of the IT team....

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