Insights & Updates: The NPG Blog

Should You Design Your Website In-House?Should You Design Your Website In-House?

Should You Design Your Website In-House?

PeteFebruary 23, 2018

Deciding whether you should design your website in-house or source the work out to a third party is a debate that many companies have at some point (though, in reality, there isn’t much to debate these days). In short, the resounding answer is: No, you should never try to design your website with your in-house...

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Competitive Research: How Your Competitors Can Help You Choose a CMS PlatformCompetitive Research: How Your Competitors Can Help You Choose a CMS Platform

Competitive Research: How Your Competitors Can Help You Choose a CMS Platform

PeteFebruary 16, 2018

One of the things that makes buying a CMS platform so difficult is determining if a given option can do what you need it to do—especially if you have specific use cases that don’t quite match what the system offers out of the box. For many potential customers, it’s hard to tell whether their top choice...

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CMS Content Migration: An Unavoidable HeadacheCMS Content Migration: An Unavoidable Headache

CMS Content Migration: An Unavoidable Headache

PeteFebruary 9, 2018

Having done CMS implementations for years now, I’ve noticed that there’s one part of any given project that always seems to frustrate both the client and the agency without fail. That’s the area of content migration . For the purposes of this post, we’ll define “content migration”...

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The Best CMS in 2018The Best CMS in 2018

The Best CMS in 2018

PeteFebruary 2, 2018

Be prepared: This is going to be a bit of a rant. Earlier this week, I saw a relatively new entrant to the CMS space—a company who repositioned after their initial, unrelated product offering failed, and who shall remain nameless—write up a lengthy post about how their platform is the “best CMS for...

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CMS for the CMO, Pt. 3: A CMO’s Guide to Procuring a CMSCMS for the CMO, Pt. 3: A CMO’s Guide to Procuring a CMS

CMS for the CMO, Pt. 3: A CMO’s Guide to Procuring a CMS

PeteJanuary 26, 2018

This is the final installment of our “CMS for the CMO” series. In part one , we reviewed what a CMS is and why it’s so important as the centerpiece of your marketing efforts. In part two , we dug a bit deeper into the history of CMSs and the common ways that CMS platforms are architected today. At...

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CMS for the CMO, Pt. 2: The History & Architecture of Content Management SystemsCMS for the CMO, Pt. 2: The History & Architecture of Content Management Systems

CMS for the CMO, Pt. 2: The History & Architecture of Content Management Systems

PeteJanuary 19, 2018

This is a multi-part post aimed at helping CMOs understand the CMS and its technological implications, as well as how to procure the best CMS platform for their organization. Read part 1 here. Last week, we began this series for CMOs by talking about the concept of the content management system as a whole. Much of...

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