Custom Web Design & Development Blog: Posts by Pete

Get insights on all of the latest digital trends from Pete, CEO, Founder at NP Group.

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Custom Web Design, Web Development, & Online Marketing Blog - NPG

Custom Web Design & Development Blog: Posts by Pete

NPG882 Pompton Ave, Suite A-2 Cedar Grove, NJ 07009Get insights on all of the latest digital trends from Pete, CEO, Founder at NP Group.

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Posts by Pete

Top Ten Ways Your Website Is Scaring Away Customers and Clients

by Pete February 14, 2024

Why do certain websites unintentionally repel potential consumers? First impressions are everything in an era where your website acts as your digital storefront. Understanding the subtle yet significant factors that might deter visitors is essential, turning potential leads into missed opportunities. Despite your best...

Avoiding Digital Disasters: Key Website Concerns for CEOs

by Pete February 9, 2024

In today's interconnected digital landscape, a strong web ecosystem is essential for any business looking to thrive. CEOs are crucial in ensuring the success and security of their company's online presence. While there are many aspects to consider, it's important to prioritize certain concerns that directly...

Ten Reasons Your Boss Undervalues Your Website

by Pete February 2, 2024

These days, a compelling online presence is crucial for business success. Yet, surprisingly, many business owners and executives still undervalue the importance of professional web design agencies and their services. This oversight can hinder a company's ability to grow and compete effectively in today's digital...

The Ultimate Guide to Developing Personas for a Custom Software Development Project

by Pete January 24, 2024

Building personas is like setting the foundation for a house – do it right, and everything else falls into place. In custom software development , personas are more than just buzzwords; they're the compass that guides your project north, ensuring a well-functioning user experience. These fictional yet data-backed...

Should You License or Design the UI/UX for a Custom Software Application?

by Pete January 10, 2024

Often, clients have asked us whether they should design a custom user interface before developing their custom software application or license a pre-built library. In this blog post, we'll dive into the pros and cons of both options, helping you make an informed decision that best suits your project's needs and...

You Can’t License Your Way to Innovation

by Pete December 21, 2023

In making web applications for the better part of 25 years, for both corporate enterprises and startup customers, I've often run into the same mistake being made over and over. That mistake is thinking that there's a way to license a solution and modify it into an innovative experience. These days, there is a...


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