April 2018: Custom Web Design & Development Blog

Archives from the NPG Blog: April, 2018

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Custom Web Design, Web Development, & Online Marketing Blog - NPG

April 2018: Custom Web Design & Development Blog

NPG1033 Route 46 East, Suite 107 Clifton, NJ 07013Archives from the NPG Blog: April, 2018

Insights & Updates: The NPG Blog

The NPG Blog, learn our thoughts on important digital trends.

Are You Confusing a “Feature” with a “Strategy”?

by Pete April 30, 2018

The CMS space is a noisy one. Vendors are always trying to expand their offerings to cover as much of the market as possible. Customers are interested in trying every new technique under the sun in an attempt to enhance their web experience. And marketers in particular are looking for an edge over the competition. This...

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Design and Front-End Development: A Perfect Marriage?

by Pete April 23, 2018

I got into a spirited discussion on Twitter with some designers this weekend. I don’t know why, as I don’t often get sucked into Twitter debates, but the topic at hand was of interest. As we went back and forth, it dawned on me that it may be of interest to our clients as well. Basically, the argument...

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The Point at Which Most Digital Projects Fail (And How to Avoid It)

by Pete April 16, 2018

If you’ve ever spoken with me one-on-one, we’ve most likely discussed my concern about mitigating the risk clients take on when hiring a digital agency. I’ve covered this topic countless times on this blog, so I won’t dig too deeply into the plethora of problems with the digital production services...

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5 Reasons Marketing Should Own Web Management and Not IT

by Pete April 6, 2018

It seems odd to be discussing this issue in 2018, but for many enterprises, there is still a problem with IT’s over-involvement in the corporate web presence. All the same, marketing operations are dominant in many companies and organizations we are brought in to consult with—often independent of the IT team....

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How to Augment Your Internal Team with an Outside Resources

by Pete April 2, 2018

These days, more and more enterprises are taking tasks typically performed by traditional agencies in-house, as opposed to outsourcing every part of their digital efforts. From an economic perspective, this definitely makes sense. Large organizations spend obscene amounts of money on agencies, so I can see why it may be...

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