EonCoat, an industrial coating, and corrosion prevention company, has completely changed the industry with their revolutionary product. Their website was outdated and their marketing campaigns had grown stale. The NP Group provided them with a 3-phase, continuous improvement game plan for their website, rolling out phase 1 more quickly than anticipated and spending time on content and further design in phases 2 and 3. The redesign has provided EonCoat with an up-to-date look, a more user-friendly experience, and targeted navigation. We also created a microsite used in a targeted campaign to reach industry executives accompanied by a mailing, created a video to detail their product, and are aiding in their long-term inbound marketing efforts.