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Writing a Website Specification is Not That Scary!

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BY AVRAM
If you've never commissioned a website before, writing a specifications document to guide the design and development of your site can be intimidating. There is a lot of great advice and useful templates you can find with a quick Google search, but I think much of what you'll find is overly thorough and can lead you to get bogged down in seco...
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Year in Review: 2013 NPG Highlights

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BY PETE CZECH
What a busy year here at NPG!  While all of our projects are spectacular (really, we mean it!), we wanted to highlight a few new additions to our portfolio from 2013.  It was a great year, and we're all looking forward to even more in 2014! LASIK.com: This year, NPG assisted TLC in designing and developing LASIK.com as a destinati...
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5 Important Lessons from Healthcare.gov

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BY AVRAM
As the recent rollout of the new Health Insurance Marketplace site has experienced a few hiccups, the public has gotten a glimpse of what can happen when things go very wrong on a newly launched website.  And while the Obamacare site is the most public example, this kind of thing actually happens all the time. Information is still trickling o...
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FAQ: What About SEO?

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BY PETE CZECH
I'm asked by almost every potential client about search engine optimization...  What it is, how it works, how to take advantage of it...  No matter what level of technical or web industry knowledge a prospective client has, they always want to know the ins and outs of SEO.  So, here are our thoughts about this ever changing topic....
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Why We Love Trello as a Project Management Tool

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BY AVRAM
It’s inevitable that most people in the web-development world, especially in boutique agencies, have experience with a few project management tools.  There a lot of solid options, each with its pluses and minuses; personally, I’ve used Redmine, Manymoon, JIRA and, of course, Excel spreadsheets. Here at NPG, we’ve found that T...
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Going Mobile: Options for Mobile-Enabling Your Website

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BY PETE CZECH
Lately, all the buzz is about the usage of mobile devices (including tablets) to access web properties.  Various research is showing an ever-increasing amount of web traffic originating from these devices.  So much so, that some people think the PC is dead.  I am prone to disagree with that assumption, so far.  But without a doubt, if...
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Top Ten Mistakes People Make When Hiring a Web Agency

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BY PETE CZECH
We spend a lot of time here at NPG talking websites.  In a typical year, we may talk to 250-300 different potential clients.  At this point, we've seen it all.  Unfortunately, we see a lot of the same mistakes over and over again.  We encourage our potential clients to do their due diligence and research.  Not just ...
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New Bing Logo unveiled!

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BY SEBASTIEN
Bing has recently redesigned their logo, falling in line with their design overhaul. (See Microsoft Office 360 and in general… Windows 8).  I could be a typical Apple user and just say it’s terrible because…  Hey, It’s Microsoft. But that would be too sophomoric of me! Microsoft has decided to follow Googl...
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Yahoo Unveils New Logo… Our Impression: "Eh"

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BY SEBASTIEN
Yahoo, after spending the past 30 days giving us a variety of zany logos, unveiled its new logo today.  View their well-produced video unveiling: ​ I have to say I was more impressed with the presentation of the logo than I was with the logo itself, but I never carried the opinion that a logo needs to "wow" me - i...
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We've Redesigned NPGroup.net!

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BY PETE CZECH
Greetings NPG Fans...! Finally, we are pleased to announce our new website!  After months of design and development, our new site is finally ready to be unveiled.  This new site will feature much more in-depth content around our services and portfolio, in addition to the various solutions we offer. From a technical standpoint, ...
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Build It Yourself, Never Take From Off the Shelf!

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BY PETE CZECH
I'm often approached by new business owners inquiring about the differences between building software and assembling software. In today's rush-to-market atmosphere, most prospective web entrepreneurs look at the variety of available software packages and begin to put together a project much like a lego set. Only, these pieces don't necessari...
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The 90/10 Problem: Benefits of a Custom-Built Solution

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BY PETE CZECH
Getting to 100%... Many times, prospective new clients will come to us and ask a question we hear more than any other: "Why go with custom built software when there are proven, popular frameworks out there?  Like Drupal!" Well, besides the obvious arguments, our favorite answer to this question is an introduction to the 90/1...
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$5,000 to $100,000: Pricing Divergence in the Web Design Business

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BY PETE CZECH
We were recently included in a New York Times blog story detailing the search of a business owner for a web development firm.  While I appreciate all publicity, I found the comments to be interesting as they brought about two discussions - one being the difference in opinions about platforms, a topic we've covered before at length - and the othe...
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